Michael Heseltine's magazines in new digital chapter
Friday 11 October 2013
Michael Heseltine's Haymarket magazine empire has bought a stake in the digital training business The Knowledge Engineers, as it diversifies further beyond publishing.
The Knowledge Engineers' founder Niall McKinney is understood to have sold the minority stake for a seven-figure sum. A former chief marketing officer of Lastminute.com, he set up the company in the Silicon Roundabout area of east London "before it was trendy" in 2007.
He employs 22 staff, with offices in New York, Singapore and Sao Paulo in Brazil, and turnover of about £3m. Clients include Google, WPP and Time Warner,
Haymarket Media Group's chief executive Kevin Costello said The Knowledge Engineers' focus on digital marketing training was "a good fit" with its own business magazines such as the advertising bible Campaign and PR Week.
The Knowledge Engineers' global reach was also attractive to Haymarket, which is diversifying with 30 per cent of turnover coming from digital, 20 per cent from events, and print just 50 per cent.
Mr McKinney said there was strong demand. "Our whole business is predicated on the idea that marketing is moving from traditionally soft-skills industry to a hard-skills industry based on analytics and internet search," he said, adding that being a UK company was a big advantage: "Spend on digital per head of population and spend on e-commerce per head of population is higher in London than any other city in the world. London is considerably more sophisticated in digital marketing than other markets."
Sales of the tablet are set to fall again, say analysts
Met Police confirm there was a 'minor disturbance' and that no-one was arrested
George Lucas criticises the major Hollywood film studios
Does Chris Grayling realise what a vague concept he is dealing with?
Trend which requires crisps, a fork and a strong stomach is sweeping Mexico's streets
Parties threaten resort's image as a family destination
I Am Bread could actually be a challenging and nuanced title
- 1 Indian footballer Peter Biaksangzuala dies after injuring spine doing somersault celebration
- 2 Jack the Ripper: Scientist who claims to have identified notorious killer has 'made serious DNA error'
- 3 Banksy arrest hoax: Internet duped by fake report claiming that the street artist's identity has been revealed
- 4 Drink alcohol and eat meat to improve male fertility - but cut down on coffee, studies suggest
- 5 Brian Harvey turns up at Downing Street and 'demands to speak to Prime Minister'
Jack the Ripper: Scientist who claims to have identified notorious killer has 'made serious DNA error'
Banksy arrest hoax: Internet duped by fake report claiming that the street artist's identity has been revealed
'Russian submarine spotted' by Swedish military off coast of Stockholm
Brian Harvey turns up at Downing Street and 'demands to speak to Prime Minister'
Kentucky gang rape: 15-year-old boy left in critical condition after sexual attack by group at party
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Residents should throw a street party and mix with immigrant neighbours, councils told
Russell Brand threatened with arrest after filming outside Fox News headquarters
London bus driver allegedly kicks gay couple off for kissing
Amal Alamuddin calls for the return of the Elgin Marbles from Britain: 'Injustice has persisted for too long'
Lord Freud: Tory welfare minister apologises after saying disabled people are 'not worth’ the minimum wage
iJobs Money & Business
£18 - 23k + Benefits: Guru Careers: We are seeking a Customer Service Executiv...
£60 - 65k + Benefits: Guru Careers: We are seeking a ASP.NET Web Developer / ....
£60,000 - £80,000: Saxton Leigh: Our client is an leading Asset Manager based...
£27000 - £32000 Per Annum: Clearwater People Solutions Ltd: Our large charity ...