Michael Heseltine's magazines in new digital chapter
Friday 11 October 2013
Michael Heseltine's Haymarket magazine empire has bought a stake in the digital training business The Knowledge Engineers, as it diversifies further beyond publishing.
The Knowledge Engineers' founder Niall McKinney is understood to have sold the minority stake for a seven-figure sum. A former chief marketing officer of Lastminute.com, he set up the company in the Silicon Roundabout area of east London "before it was trendy" in 2007.
He employs 22 staff, with offices in New York, Singapore and Sao Paulo in Brazil, and turnover of about £3m. Clients include Google, WPP and Time Warner,
Haymarket Media Group's chief executive Kevin Costello said The Knowledge Engineers' focus on digital marketing training was "a good fit" with its own business magazines such as the advertising bible Campaign and PR Week.
The Knowledge Engineers' global reach was also attractive to Haymarket, which is diversifying with 30 per cent of turnover coming from digital, 20 per cent from events, and print just 50 per cent.
Mr McKinney said there was strong demand. "Our whole business is predicated on the idea that marketing is moving from traditionally soft-skills industry to a hard-skills industry based on analytics and internet search," he said, adding that being a UK company was a big advantage: "Spend on digital per head of population and spend on e-commerce per head of population is higher in London than any other city in the world. London is considerably more sophisticated in digital marketing than other markets."
- 1 The BBC has just done more to eradicate ‘terrorism’ than all our wars since 9/11
- 2 Dog thinks owner is drowning in lake, dives in and tries to pull him out
- 4 Chilling drone footage captures Auschwitz ahead of 70th anniversary of liberation
Auschwitz liberation 70th anniversary: Woman sent to three Nazi death camps describes surviving gas chamber
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Greece elections: Greek PM Alexis Tsipras takes aim at 'neo-liberal' Europe as country gears up for prolonged austerity battle
Pornhub star Mia Khalifa receives death threats after being ranked the site's top adult actress
Prince Philip set to be knighted by Australia: Celebrate by reading his greatest gaffes
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
Islamic history is full of free thinkers - but recent attempts to suppress critical thought are verging on the absurd
30,000 reasons why the rhetoric on immigrants claiming benefits can stop now
iJobs Money & Business
£30000 - £32000 per annum + benefits : Ashdown Group: A highly successful, int...
£18000 - £20000 per annum: Recruitment Genius: This rapidly expanding business...
£25 - 28k + Bonus: Guru Careers: An In-house / Internal Recruiter is needed to...
Negotiable: Recruitment Genius: A Tax Assistant is required to join a leading ...