Mid season sponsor boost for F1 teams, but cash is still short

Even with Autonomy and Maxis adding to the sport's coffers, it is still well down on last season

Formula One's 12 teams will line up at today's Spanish Grand Prix in Barcelona with $18m (£12m) more sponsorship than they had at the start of the season according to new research by F1's industry monitor,
Formula Money.

A steady stream of new deals has included $8m in sponsorship of Mercedes GP from British software company Autonomy and a further $8m which the Lotus team is receiving from Malaysian telecoms firm Maxis.

The sport needed a boost since it started the season with $705m in sponsorship – $115m less than in 2009. Even taking the increase during the season into account, this is still the biggest fall in the past five years and remarkably it comes despite the number of teams in the sport rising from 10 to 12 this year.

Lotus, HRT, Virgin and Sauber, the four teams which joined F1 this year, struggled to secure enough sponsorship to cover their budgets. HRT receives an estimated $32m from its owners and two drivers, with just $550,000 coming to the team from sponsorship.

Even Lotus, the best-sponsored of the new outfits, is receiving an estimated $35m from its owners. It puts in question the continued participation of the new teams since economic fluctuations could jeopardise the contributions from their owners.

Overall, average sponsorship revenues per team have plunged by 26.6 per cent to $60.3m. The drop was driven by the departure of several of the biggest-spending sponsors including ING and Panasonic which together paid $125m annually.

Some existing sponsors have increased their spend, most notably Petronas, the Malysian oil company, and Spanish bank Santander, which are contributing $55m and $50m to Mercedes and Ferrari respectively this season. This propelled Ferrari's sponsorship haul to $245m, a third of total F1 team sponsorship revenues. Remarkably this is a massive 445 times more than HRT's sponsorship take.

There may be new sponsors coming into the sport but it will take a long time to narrow the gulf between the top and bottom of the grid.

Sauber and Virgin Racing received sponsorship boosts last week with both announcing new deals.

Fast food giant Burger King revealed plans to sponsor Sauber for two races.

Meanwhile, US gaming group Full Tilt Poker has joined other casino websites such as Bwin and PartPoker in entering the F1 market, after striking a deal with Virgin Racing Group for the rest of the season.

Start your day with The Independent, sign up for daily news emails
Life and Style
Fans line up at the AVNs, straining to capture a photo of their favourite star
life Tim Walker asks how much longer it can flesh out an existence
Life and Style
Every minute of every day, Twitter is awash with anger as we seek to let these organisations know precisely what we think of them
techWhen it comes to vitriol, no one on attracts our ire more than big businesses offering bad service
News
Professor David Nutt wants to change the way gravely ill patients are treated in Britain
people Why does a former Government tsar believe that mind-altering drugs have a place on prescription?
News
Norway’s ‘The Nordland Line – Minute by Minute, Season by Season’ continues the trend of slow TV
television
Arts and Entertainment
art
Sport
Jonny Evans has pleaded not guilty to an FA charge for spitting at Papiss Cisse
football
Life and Style
Kate Moss will make a cameo appearance in David Walliams' The Boy in the Dress
fashion
News
The image released by the Salvation Army, using 'The Dress'
news
Sport
Liverpool defender Kolo Toure
football Defender could make history in the FA Cup, but African Cup of Nations win means he's already content
ebooks
ebooksA special investigation by Andy McSmith
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Customer Relations Officer

£13000 per annum: Recruitment Genius: This is an exciting opportunity to join ...

Ashdown Group: Junior Application Support Analyst - Fluent German Speaker

£25000 - £30000 per annum + benefits: Ashdown Group: A global leader operating...

Jemma Gent: Project Coordinator

£12 - £15 Hourly Rate: Jemma Gent: In this role you will report to the Head of...

Recruitment Genius: Evening Administrator

£8 per hour: Recruitment Genius: This Pension Specialist was established early...

Day In a Page

Homeless Veterans campaign: Donations hit record-breaking £1m target after £300,000 gift from Lloyds Bank

Homeless Veterans campaign

Donations hit record-breaking £1m target after huge gift from Lloyds Bank
Flight MH370 a year on: Lost without a trace – but the search goes on

Lost without a trace

But, a year on, the search continues for Flight MH370
Germany's spymasters left red-faced after thieves break into brand new secret service HQ and steal taps

Germany's spy HQ springs a leak

Thieves break into new €1.5bn complex... to steal taps
International Women's Day 2015: Celebrating the whirlwind wit of Simone de Beauvoir

Whirlwind wit of Simone de Beauvoir

Simone de Beauvoir's seminal feminist polemic, 'The Second Sex', has been published in short-form for International Women's Day
Mark Zuckerberg’s hiring policy might suit him – but it wouldn’t work for me

Mark Zuckerberg’s hiring policy might suit him – but it wouldn’t work for me

Why would I want to employ someone I’d be happy to have as my boss, asks Simon Kelner
Confessions of a planespotter: With three Britons under arrest in the UAE, the perils have never been more apparent

Confessions of a planespotter

With three Britons under arrest in the UAE, the perils have never been more apparent. Sam Masters explains the appeal
Russia's gulag museum 'makes no mention' of Stalin's atrocities

Russia's gulag museum

Ministry of Culture-run site 'makes no mention' of Stalin's atrocities
The big fresh food con: Alarming truth behind the chocolate muffin that won't decay

The big fresh food con

Joanna Blythman reveals the alarming truth behind the chocolate muffin that won't decay
Virginia Ironside was my landlady: What is it like to live with an agony aunt on call 24/7?

Virginia Ironside was my landlady

Tim Willis reveals what it's like to live with an agony aunt on call 24/7
Paris Fashion Week 2015: The wit and wisdom of Manish Arora's exercise in high camp

Paris Fashion Week 2015

The wit and wisdom of Manish Arora's exercise in high camp
8 best workout DVDs

8 best workout DVDs

If your 'New Year new you' regime hasn’t lasted beyond February, why not try working out from home?
Paul Scholes column: I don't believe Jonny Evans was spitting at Papiss Cissé. It was a reflex. But what the Newcastle striker did next was horrible

Paul Scholes column

I don't believe Evans was spitting at Cissé. It was a reflex. But what the Newcastle striker did next was horrible
Miguel Layun interview: From the Azteca to Vicarage Road with a million followers

From the Azteca to Vicarage Road with a million followers

Miguel Layun is a star in Mexico where he was criticised for leaving to join Watford. But he says he sees the bigger picture
Frank Warren column: Amir Khan ready to meet winner of Floyd Mayweather v Manny Pacquiao

Khan ready to meet winner of Mayweather v Pacquiao

The Bolton fighter is unlikely to take on Kell Brook with two superstar opponents on the horizon, says Frank Warren
War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

Baghdad fights to win back Tikrit from Isis – but then what?

Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable