Moonpig founder takes share in outfitters Smart Turnout
Laura Chesters
Laura Chesters is digital, consumer and luxury goods reporter at The London Evening Standard, i, The Independent and The Independent on Sunday.
Sunday 27 May 2012
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An online gentleman's outfitter that began life as a regimental clothing supplier has attracted funding from giftcard group Moonpig.com's founder Nick Jenkins.
Mr Jenkins, who sold Moonpig last year for £120m, is thought to have a 50 per cent stake in Smart Turnout.
Philip Turner, the owner of Smart Turnout and a former Scots Guards captain, plans to expand the brand which sells everything from cricket jumpers to blazers and cummerbunds to pyjamas – most of it UK-made. It opened a pop up shop in Selfridges this month.
Annual sales are around £1m and with the Jenkins investment, Mr Turner hopes to boost sales in the Far East and the US.
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