Morrisons bets on Ant and Dect to turn around sales
Morrisons has turned to the TV duo of Ant and Dec to help revive its flagging sales ahead of an expected dire Christmas trading update on Monday.
The grocer has signed up the two Geordies in a multimillion-pound deal also involving ITV and Simon Cowell's management firm that will see Morrisons sponsor ITV's Britain's Got Talent and Ant & Dec's Saturday Night Takeaway shows this year, as well as front a major advertising campaign.
However, the mood is likely to be anything but jokey on Monday, when Morrisons is expected to post a 2.8 per cent fall in underlying sales over the six weeks to 30 December, according to its joint house broker Jefferies. This will contrast sharply with its listed rivals Sainsbury's and Tesco, which are set to post a small rise in UK like-for-like sales. Morrisons appears to be losing market share to these and other rivals, such as the discounters Lidl and Aldi, particularly in the north of England. While this can be partly explained by Morrisons not selling food online and having only a handful of convenience stores, analysts believe its discount voucher campaign over Christmas was "disappointing".
- 2 Rarest Beanie Baby of them all could be sold for £62,500 on eBay
- 3 Professional big game hunter Ian Gibson crushed to death by elephant during hunt
- 4 Farmer told to tear down mock-Tudor castle after hiding construction behind hay bales
- 5 Rebecca Francis accuses Ricky Gervais of using 'influence' to target female hunters after receiving barrage of death threats
Yemen crisis: Meet the child soldiers who have forsaken books for Kalashnikovs
Alan Rickman admits editing 'terrible' script with friends in Pizza Hut behind backs of writers on Robin Hood: Prince of Thieves
Rarest Beanie Baby of them all could be sold for £62,500 on eBay
Professional big game hunter Ian Gibson crushed to death by elephant during hunt
Farmer told to tear down mock-Tudor castle after hiding construction behind hay bales
If I’m being racially abused I don’t need a stranger with a saviour complex to rescue me
The only black face in the Ukip manifesto is on the page about overseas aid
Ukip is the only main political party to not address LGBT rights in its manifesto
Food banks: One million Britons will soon be using them, according to Trussell Trust
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
BBC election debate: The one photo that summed up the whole 90-minute leaders debate
iJobs Money & Business
£20000 - £25000 per annum + OTE £45,000: SThree: SThree Group have been well e...
£50000 - £667000 per annum + excellent benefits : Ashdown Group: IT Manager / ...
£13000 - £20000 per annum: Recruitment Genius: Scotland's leading life insuran...
£40000 - £45000 per annum + benefits : Ashdown Group: Training Programme Manag...