Morrisons bets on Ant and Dect to turn around sales
Morrisons has turned to the TV duo of Ant and Dec to help revive its flagging sales ahead of an expected dire Christmas trading update on Monday.
The grocer has signed up the two Geordies in a multimillion-pound deal also involving ITV and Simon Cowell's management firm that will see Morrisons sponsor ITV's Britain's Got Talent and Ant & Dec's Saturday Night Takeaway shows this year, as well as front a major advertising campaign.
However, the mood is likely to be anything but jokey on Monday, when Morrisons is expected to post a 2.8 per cent fall in underlying sales over the six weeks to 30 December, according to its joint house broker Jefferies. This will contrast sharply with its listed rivals Sainsbury's and Tesco, which are set to post a small rise in UK like-for-like sales. Morrisons appears to be losing market share to these and other rivals, such as the discounters Lidl and Aldi, particularly in the north of England. While this can be partly explained by Morrisons not selling food online and having only a handful of convenience stores, analysts believe its discount voucher campaign over Christmas was "disappointing".
- 2 Friends 20th anniversary: Alison Jackson photographs reunited cast
- 3 There is literally not a single woman in this iPhone 6 queue
- 4 Hitler’s former food taster reveals the horrors of the Wolf’s Lair
- 5 Scottish independence: Tory revolt against 'devo max' grows as Rail Minister Claire Perry joins
Scottish independence referendum: Frankie Boyle reacts to nation's 'No' vote - 'To be fair, I've always hated Scotland'
Scottish independence live: Scotland gives a clear 'No' in historic referendum - as it happened
Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
Scottish independence: Tory revolt against 'devo max' grows as Rail Minister Claire Perry joins
Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
Scottish independence referendum: A nation divided against itself
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Scottish independence: The Queen breaks silence on referendum debate – as think tank warns of £14bn black hole if Scotland votes Yes
Archbishop of Canterbury admits doubts about existence of God
iJobs Money & Business
£400 - £450 Per Day: Clearwater People Solutions Ltd: **URGENT CONTRACT ROLE**...
Up to £100k or £450p/d: Saxton Leigh: My client is a leading commodities tradi...
£320 - £330 per day: Ashdown Group: The Ashdown Group have been engaged by a l...
To £75,000 + Pension + Benefits + Bonus: Saxton Leigh: My client is looking f...