Morrisons gets serious with its Kiddicare baby products site
Saturday 03 March 2012
Dalton Philips, the chief executive of Morrisons, says his ambitions for Kiddicare are "massive". Yesterday there was evidence he is serious as he moved four of his most senior directors to work on expanding the maternity website.
The supermarket intends to take on and beat a struggling Mothercare and a distracted Tesco to make Kiddicare the go-to place for all mums-to-be.
The four Morrisons directors moving over are Hilary Leam, Grant Henley, Simon Eastwood and Mandy Flatley. It has also hired senior external executives from Mothercare, Moda in Pelle, Autotrader and Boots as it prepares to grow.
Mr Philips said: "We have massive ambitions for Kiddicare and it's vital that we have the depth of talent in the management team to deal with a major expansion. That's why we are putting in place some of our most talented people. We're building a true multi-channel business over the next 12 months and we now have the management team to do it. The senior people joining us ensure that we are ready to develop the best shopping experience for new parents in the UK."
Some 700 jobs will be created. Morrisons will report its full-year results next week. Analysts predict operating profits of £965m.
The independent retail analyst Nick Bubb said: "These management moves flesh out the already announced move by Kiddicare into store retailing, but it's obvious that they really mean business."
- 1 'Alien thigh bone' on Mars: Excitement from alien hunters at 'evidence' of extraterrestrial life
- 2 Mother fed her daughter tapeworms to make her skinny for pageant
- 3 Crystal Palace next manager latest: Palace consider Ally McCoist - EXCLUSIVE
- 4 Richard Dawkins on babies with Down Syndrome: 'Abort it and try again – it would be immoral to bring it into the world'
- 5 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
'Alien thigh bone' on Mars: Excitement from alien hunters at 'evidence' of extraterrestrial life
West poised to join forces with President Assad in face of Islamic State
Pamela Anderson rejects ice bucket challenge because of ALS experiments on animals: 'Mice had holes drilled into their skulls'
James Foley 'beheaded': Isis video shows militant with British accent 'execute US journalist' – as hunt begins for killer
ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
Richard Dawkins on babies with Down Syndrome: 'Abort it and try again – it would be immoral to bring it into the world'
Scottish independence: English people overwhelmingly want Scotland to stay in the UK
Isis threat: Cameron wants an alliance with Iran
Michael Brown shooting: Chaos erupts on the streets of Ferguson after autopsy shows teenager was shot six times – twice in the head
Bin bag full of cats' heads discovered near Manchester's Curry Mile
Disgusting, frustrating, but intriguing: how the country really feels about its politicians
iJobs Money & Business
£50000 - £60000 per annum: Harrington Starr: A world leading business intellig...
£40000 - £60000 per annum: Harrington Starr: Application Support Analyst-(UNIX...
£30000 - £50000 per annum: Harrington Starr: Application Support Analyst - SQL...
£40000 - £60000 per annum: Harrington Starr: Application Support - FIX protoco...