Morrisons links with Lakeland

  • @Thompj

Morrisons has teamed up with the retailer Lakeland to launch kitchenware online in the spring.

This will be the supermarket chain's third website, following its launch of MorrisonsCellar for wine in November and its acquisition of the baby equipment retailer Kiddicare in 2011.

Dalton Philips, the chief executive of Morrisons, said: "We believe the future for retailing many non-food products is online rather than in supermarkets."

However, the grocer is yet to launch food online.