Morrisons seeks fashion deal
Monday 07 February 2011
The grocer Morrisons is in advanced talks with the fashion designer George Davies to launch a clothing range to take on its bigger rivals – Tesco, Asda and Sainsbury's.
Mr Davies, who launched the George at Asda brand 20 years ago, could sew up a deal over the coming weeks. That raises the prospect of the new brand landing in the grocer's shops by this autumn. Morrisons does not have a major clothing range and its wider general merchandise offer is tiny compared with its rivals.
A deal between Morrisons and Mr Davies, pictured – who introduced the Per Una brand to Marks & Spencer in 2001 and founded the Next chain in the 1980s – would herald a major shift in the strategy of the grocer under its new chief executive, Dalton Philips. A financial agreement may be worth up to £20m to the fashion entrepreneur even before trading begins.
Mr Davies is one of Britain's most successful designers, who claimed to have sold £54bn of women's clothing in his 47-year career. He sold the Per Una label to M&S in 2004 for £125m.
Mr Davies and Morrisons declined to comment yesterday.
- 1 Man on naked bike ride gets ejected after becoming aroused
- 4 Ann Summers survey reveals the UK's favourite sex position
- 5 Ayyan Ali: Pakistan's top model now appears in the courtroom rather than on the catwalk
Man on naked bike ride gets ejected after becoming aroused
Caitlyn Jenner's mother Ester thought her daughter, formerly known as Bruce Jenner, had transitioned for money
Charles Kennedy 1959-2015: A gifted, compassionate politician whose career was cut short by the 'demon drink' - latest news
Charles Kennedy dead: A guy once asked the Lib Dem leader who his favourite Muppet was and his letter response was wonderful
Jaden Smith wears gender fluid dress to high school prom with Hunger Games actress
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
Michael Gove determined to scrap the Human Rights Act – even if Scotland retains it
Threat to scrap Human Rights Act could see UK follow Nazi example, warns UN official
Why this year's general election was the most unfair in Britain's history
iJobs Money & Business
£30000 - £35000 per annum: Recruitment Genius: The UK's fastest growing, multi...
£70000 - £90000 per annum: Recruitment Genius: A Financial Reporting Manager i...
£23000 - £25000 per annum: Recruitment Genius: They win lots of awards for the...
£13500 - £20000 per annum: Recruitment Genius: This nationwide enforcement com...