Morrisons seeks fashion deal
Monday 07 February 2011
The grocer Morrisons is in advanced talks with the fashion designer George Davies to launch a clothing range to take on its bigger rivals – Tesco, Asda and Sainsbury's.
Mr Davies, who launched the George at Asda brand 20 years ago, could sew up a deal over the coming weeks. That raises the prospect of the new brand landing in the grocer's shops by this autumn. Morrisons does not have a major clothing range and its wider general merchandise offer is tiny compared with its rivals.
A deal between Morrisons and Mr Davies, pictured – who introduced the Per Una brand to Marks & Spencer in 2001 and founded the Next chain in the 1980s – would herald a major shift in the strategy of the grocer under its new chief executive, Dalton Philips. A financial agreement may be worth up to £20m to the fashion entrepreneur even before trading begins.
Mr Davies is one of Britain's most successful designers, who claimed to have sold £54bn of women's clothing in his 47-year career. He sold the Per Una label to M&S in 2004 for £125m.
Mr Davies and Morrisons declined to comment yesterday.
- 1 Apple has installed security backdoors on 600m iPhones and iPads, claims security researcher
- 2 UK pirates will get four warning letters a year
- 3 Fight Club 2: Chuck Palahniuk sequel is a 'meta-fictional comment on the cultural response to the original'
- 4 Is Gideon Levy the most hated man in Israel or just the most heroic?
- 5 Israel-Gaza conflict: Deadly flechette shells 'used by Israeli military in Gaza Strip’
Hacking Trial: Rebekah Brooks, Raisa and a new twist in the saga of a horse fit for a Prime Minister
Israel-Gaza conflict: Palestinian death toll now exceeds 500 – but Israel fights on
Income tax league: Revealed - the UK towns where people pay the most and least tax
Israel-Gaza conflict: Deadly flechette shells 'used by Israeli military in Gaza Strip’
Malaysia Airlines MH17 crash: Blogger captures footage ‘showing BUK missile launcher that shot down jet’ now back in Russia
Malaysia Airlines flight MH17 crash: 'Nine Britons, 23 Americans and 80 children' feared dead after Boeing passenger jet is 'shot down' near Ukraine-Russia border
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: victims’ bodies bundled in black bags and loaded onto trains
iJobs Money & Business
£850 - £950 per day: Orgtel: Programme Director - Conduct Risk - Banking - £85...
£45000 - £50000 Per Annum + excellent benefits: Clearwater People Solutions Lt...
£250 - £300 per day + competitive: Orgtel: Finance Manager - Accountant - Bank...
£100000 - £120000 per annum + BONUS + BENEFITS: Harrington Starr: A leading fi...