Morrisons taps into local demand
Saturday 09 July 2011
Morrisons opened its first M-local convenience store, in Ilkley, Yorkshire, yesterday in its attempt to tap demand for local shopping.
The supermarket chain plans to open three M-locals this year.
Its rivals, Tesco and Sainsbury's, have increased convenience outlets in recent years as rising petrol prices mean shoppers are driving less often to out-of-town supermarkets.
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