The trading woes of Morrisons have continued after Christmas, with its sales significantly trailing behind rivals Asda, Tesco and Sainsbury's.
The Bradford-based grocer Morrisons suffered a 3.7 per cent fall in food and drink sales over the four weeks to 20 January, according to Kantar Worldpanel, which suggests it has lost market share to a revitalised Tesco. The UK's biggest supermarket, Tesco, grew sales by 4.1 per cent over the period, which was ahead of Sainsbury's 3.5 per cent and Asda's 1 per cent growth.
But all the big four pale in comparison with the German discounter Aldi, which delivered a 34.3 per cent leap in food and drink sales, as cash-strapped shoppers continue to snap up its expanded fresh food offer.
While Aldi's share of the grocery market remains small at 3.1 per cent, it is growing rapidly.Reuse content