Mulberry thrives as it spreads roots overseas

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The Independent Online

Mulberry is set to flesh out its international expansion plans, as the fast-growing luxury brand posts a sharp jump in annual profits this week.

The results will see new chief executive Bruno Guillon – the former managing director of the fashion house Hermès France, who joined Mulberry in March – make his first comments on his strategy for the group.

Mulberry, arguably best known for its Alexa handbag named after TV presenter Alexa Chung, is forecast to deliver a 54 per cent leap in pre-tax profits to £35.4m for the year to 31 March. That was driven by storming sales in the UK and emerging markets, including Asia and the Middle East.

Mr Guillon replaced Godfrey Davis, who continues as non-executive chairman after a three-month handover.