Naafi rolls out Greggs' baked savouries to homesick servicemen
Tuesday 18 September 2012
When Napoleon Bonaparte observed that an army marches on its stomach, he could not have envisaged British forces around the world marching on Greggs sausage rolls and other savoury bakes.
The high street baker, which successfully led the campaign against the pasty tax, has started a trial with the Naafi, the supplier of retail services to the armed services.
When asked what home delights they missed most, armed forces personnel put Greggs top of the list.
Under the trial Greggs is supplying seven of its frozen savouries – including sausage rolls, steak bakes, chilli bakes and sausage and bean melts – to the British military base in Gutersloh, Germany, home to army helicopters and logistics.
The savouries will be cooked throughout the day and sold from a Greggs-branded counter.
The 12-week trial will be assessed and, if successful, Greggs' combat food will be rolled out more widely.
Naafi operates in Afghanistan, Germany, Brunei, Gibraltar, the Falklands, Northern Ireland and on Royal Navy ships.
Ken McMeikan, the bakery's chief executive, said: "It's great to hear that Greggs was the most requested brand that troops missed from home. We are really pleased to be making our savouries accessible to our troops in Germany, and, depending on the success of the trial, more widely available for our armed forces personnel around the world."
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