New beer to put cheer back into Eastbourne following pier fire

The Eastbourne Pier fire: a local brewer and beer club have come to the rescue of businesses affected (EPA)

A new beer has been created to help traders suffering since a fire destroyed part of Eastbourne’s 144-year-old pier.

The Long Man Brewery in East Sussex has teamed up with Eastbourne-based Curious Beer Club to support businesses affected by last month’s blaze. All profits up to £10,000 from the sale of the Craft Pier beer will go into a benevolent fund to help firms get back on their feet.

Jamie Simm, head brewer at the Long Man Brewery, said: “Everyone connected to Eastbourne felt the pain of seeing a fundamental part of our heritage go up in smoke. The Curious Beer Club came to us with an idea and we immediately wanted to help.”

Mr Simm said they have “tweaked” the recipe of their flagship Long Blonde beer to “create something special” for the pier.