O2 boss credits wi-fi and loyalty scheme for customer surge
Thursday 28 February 2013
Britain's second-biggest mobile network, O2, claimed to have regained the initiative in the battle of the phone giants as it won more customers than rivals EE and Vodafone in the last three months of 2012.
O2 picked up 381,000 customers, adding an extra 282,000 on contract and 99,000 on pre-pay to take the total to 22.9 million.
The fourth-quarter performance marked a major turnaround on a year earlier when O2 lost 47,000 customers and suffered its steepest revenue fall in a decade.
"This is a strong set of results which reflect the positive action we took at the beginning of 2012 to regain and build our commercial momentum," said Ronan Dunne, the company's chief executive.
He credited initiatives such as O2's growing wi-fi service, which has 5 million customers, and its loyalty programme, Priority Moments.
Mr Dunne said there was "huge interest" when O2 offered "Priority" tickets for singer Beyoncé's forthcoming "Mrs Carter" gigs in April and the company's website received over 3 million hits in two hours.
O2's results also appeared to show that arch-rival EE, owner of T-Mobile and Orange, has won no advantage by becoming the first phone network to launch super-fast 4G services last autumn.
EE admitted earlier this month that it added only 201,000 contract customers in the last quarter of 2012 despite a huge marketing campaign.
- 1 BBC told new political editor must be 'impartial' with Nick Robinson reportedly stepping down
- 2 Number of young homeless people in Britain is 'more than three times the official figures'
- 3 Humans of New York image of crying gay teen receives best response yet from Ellen DeGeneres
- 4 The map showing the most dangerous tourist destinations in Europe, according to the Foreign Office
- 5 Swedish minister gives strongest case yet on why EU should stop turning away asylum seekers
BBC told new political editor must be 'impartial' with Nick Robinson reportedly stepping down
Isis propaganda video shows 25 Syrian soldiers executed by teenage militants in Palmyra
Number of young homeless people in Britain is 'more than three times the official figures'
Humans of New York image of crying gay teen receives best response yet from Ellen DeGeneres
The map showing the most dangerous tourist destinations in Europe, according to the Foreign Office
More Britons believe that multiculturalism makes the country worse - not better, says poll
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
Osborne to cap family benefits at £23,000 – announced ahead of his post-election Budget
iJobs Money & Business
£15000 - £17000 per annum: Recruitment Genius: This company offers a range of ...
£15000 - £16000 per annum: Recruitment Genius: Customer Service Advisors are r...
£20000 - £25000 per annum + OTE £45K: SThree: SThree were established in 1986....
£40000 - £60000 per annum: Recruitment Genius: A Compliance Manager is require...