Online dating group Cupid jumps after dodging arrow over fake profiles
Monday 01 July 2013
Online dating group Cupid was today cleared of using fake profiles to lure new members but warned it needs to overhaul its operations.
The company behind UniformDating.com and LoveAgain.com said a review by KPMG found there was “no evidence” its staff were misleading registered members into becoming fully paid subscribers.
However, KPMG said Cupid’s staff needed to identify themselves more clearly to customers in the future because their current methods “could potentially lead to confusion”.
Cupid was also told to sharpen up its marketing, governance, technical controls and risk management.
The group said it now planned to create of team of “Dating Advisors”, who will promote “safe dating” across its sites. It will also launch a “safe mode” in which users can limit who they communicate with.
Shares in the company rose by more than 6% on the back of the findings of the probe, which took KPMG two months to complete.
Cupid said: “The scope of the independent review covered the allegations of fake profiles, communication levels, the control environment and content from the Cupid teams at all points in the customer journey, cancellation procedures and database membership analysis.
“The board is pleased to have concluded this review and will continue to innovate and enhance the customer experience, whilst taking steps to ensure its recommendations are implemented and policies and procedures and best practice are complied with.”
Cupid is now more than 11% owned by Martin Hughes’s Toscafund Asset Management. Last month, the company said it had received “a number of approaches” for its casual dating sites such as benaughty.com and flirt.com, and was “exploring the proposed opportunities”.
The group has also admitted that higher spending on customer service and marketing in the first six months of the year are likely to hit short-term profits. It expects underlying earnings for the six months to July of £2.5 million, down from £5.9 million a year earlier.
Exclusive: World’s most pristine waters are polluted by US Navy human waste
Chicago river turns green to mark Saint Patrick's Day
Saint Patrick's Day: As Google Doodle celebrates the patron saint of Ireland, here are 10 things you didn't know about the man himself
Missing Malaysia Airlines Flight MH370: Did jetliner fly into area controlled by Taliban? Net widens after claims final satellite signal could have been sent from the ground
Nasa-funded study warns of ‘collapse of civilisation’ in coming decades
Katie Hopkins continues campaign to become Britain's most hated talking head with poorly timed Bob Crow tweet
Ukip and Nigel Farage on course for remarkable victory in European elections
No EU referendum under Labour: Ed Miliband to reveal that vote on membership is ‘unlikely’ in next Parliament if party wins power
Tony Benn was entirely ineffectual - and usually wrong
The rise of Ukip: Study warns Labour that Eurosceptic party's electoral base now 'more working class than any of the main parties'
Europeans have ‘got whiter’ due to natural selection in past 5,000 years, scientists say
- 1 Is your name now 'banned' in Saudi Arabia?
- 2 Gender-specific books demean all our children. So the Independent on Sunday will no longer review anything marketed to exclude either sex
- 3 Missing Malaysia Airlines Flight MH370: Did jetliner fly into area controlled by Taliban? Net widens after claims final satellite signal could have been sent from the ground
- 4 Nasa-funded study warns of ‘collapse of civilisation’ in coming decades
- 5 'Missing Malaysia Airlines Flight MH370 plane found in Bermuda Triangle!' Viral Facebook links are profiting hackers
iJobs Money & Business
£35000 - £43000 per annum + Bonus and Benefits: Harrington Starr: A global lea...
£50000 - £60000 per annum: Harrington Starr: Linux Systems Administrator - UNI...
£32000 - £36000 per annum + generous benefits: Pro-Recruitment Group: * TAX * ...
£37000 - £40000 per annum + £20000 benefits package: Pro-Recruitment Group: **...