Online sales increase by 16% during August

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Strong sales of fashion, electricals, and health and beauty products drove a better than expected 16 per cent uplift in online sales to nearly £4bn in August.

Footwear sales jumped by 16.1 per cent after mums refreshed their kids’ school uniform, said IMRG Capgemini. Sales of accessories rocketed by 30.5 per cent, electricals were higher by 20.2 per cent and health and beauty rose by 34.5 per cent, year-on-year.

Mike Petevinos, the head of retail consulting at Capgemini UK, said: "The key drivers of this growth are clothing, accessories and electricals. Consumers continue to see the benefits of greater choice, price competitiveness and convenience from buying online in these sectors."

But, in August, sales of lingerie fell by 3.6 per cent, and beers, wines and spirits were down by 17.1 per cent, on the same month last year. Total online sales last month fell by 10 per cent on July, closely following the pattern of previous years.