PETA increases stake in troubled SeaWorld amid 'Blackfish' documentary backlash
Animal rights group buying discounted shares as it seeks to force release of killer whales
PETA has snapped up more shares of SeaWorld as it continues to build up its stake in the troubled marine theme park operator.
This is the second time in less than 10 days in which PETA buys shares in the company as it takes advantage of the recent decline in SeaWorld's stock price after it reported dismal second quarter earnings. PETA's stake is valued at approximately $2,900.
In a statement, the animal rights group said increasing its stake would allow it to take part in SeaWorld's annual general meeting, submit formal questions and propose shareholder resolutions as it continues its crusade against killer whale shows.
Back in June, actress Jessica Biel questioned SeaWorld's treatment of orcas in captivity on behalf of PETA, adding: "When will SeaWorld develop a plan to move the orcas to a sea pen in a natural setting in line with public opinion?"
The move, however, puzzled fellow animal rights activist Cher who was initially confused as to why PETA would buy the stock and took to Twitter to express her frustration, questioning PETA's intentions.
— Cher (@cher) August 22, 2014
PETA BUYS #SEAWORLD STOCK ?!? THIS CANT BE TRUE !!!!! THIS CANT BE TRUE !!!!!!!!!!!!!— Cher (@cher) August 21, 2014
SeaWorld, which operates 11 theme parks across the United States, is facing intense scrutiny over its flagship killer whale shows following the release of the award-winning documentary "Blackfish", admitting the negative media attention is taking a toll on visitor numbers.
Video: 'Blackfish' trailer
The documentary, watched by more than 20 million people after it was broadcast on CNN in the US last year, explored the death of professional whale trainer Dawn Brancheau. The 40-year old was killed by a 12,000-pound orca known as Tilikum at SeaWorld Orlando in Florida in front of a terrified audience in 2010. ‘Blackfish’ argued that Tilikum's violent behaviour was the result of abuse and harassment at the theme park.
SeaWorld dismissed the documentary as "inaccurate and misleading" and recently announced plans to upgrade its whale tanks in three locations, including Sea World San Diego, Orlando and San Antonio, in what was described by PETA as a "desperate drop-in-the-bucket move" to appease investors and win back visitors.
- 1 This 'woman calls police to order pizza' story isn't going where you're expecting
- 2 Axe wielding man shot dead after attacking four New York policemen on busy street
- 3 Watch what happened when food critics were unknowingly served McDonald's
- 4 Jimmy Carr's Oscar Pistorius joke goes a bit too far at the Q Awards
- 5 Ottawa shootings: Bruce MacKinnon's cartoon is the perfect tribute to soldier Nathan Cirillo
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Attacks on 'Ukip Calypso' show how skewed people’s priorities are
Poppy Appeal 2014: This is why I won't be wearing a red poppy this year
iJobs Money & Business
£60000 per annum: Ashdown Group: Compensation and Benefits Manager - Compensat...
£30000 - £35000 Per Annum plus excellent benefits: Clearwater People Solutions...
£24000 - £28000 per annum + bonus & benefits: Ashdown Group: IT Business Syste...
£50000 - £90000 per annum + benefits: Ampersand Consulting LLP: Markit EDM (CA...