Phoenix looks to sell toy developer Vivid for £80m
The owner of the toy developer Vivid Imaginations has hired advisers at KPMG to sell the company for up to £80m.
Vivid, which licenses Moshi Monsters toys, has been backed by Phoenix Equity Partners since a £62m management buyout in 2002 but the private equity firm now wants to exit its investment.
Vivid, based in Guildford, Surrey, makes, designs and distributes toys. It also holds the distribution rights to popular TV shows and movies, with notable successes in the past including Shrek and Toy Story 3.
In one of its biggest deals, Vivid signed a master toy licensing deal last year with Mind Candy, the publisher of Moshi Monsters, to sell miniature collectable toys based on the online children's game. Moshi Monsters has more than 50 million online users worldwide.
Vivid, which has global retail sales of $305m (£193m), has also moved heavily into music. It signed a deal in January with Bravado Merchandising to become the master toy partner for the boy band The Wanted.
It is also the licensee for collectable dolls for the X-Factor finalists One Direction.
Nick Austin and Alan Bennie, the former managing director and finance chief, respectively, at Matchbox UK, founded Vivid in 1992.
The management team was retained in the 2002 MBO, backed by Phoenix and Royal Bank of Scotland. All parties declined to comment yesterday.
- 1 Michael Brown shooting: Amnesty International sends team within US for first time as National Guard deployed
- 2 James Foley 'beheaded': Isis video shows militant with British accent 'execute US journalist' – and warns Obama of more to come
- 3 Reading Festival 2014: Tesco branch replaces salad and potatoes for Jagermesiter and vodka
- 4 Here’s the damning letter Robin Williams wrote to his Mrs Doubtfire co-star's principal after they expelled her
- 5 Ferguson protests: 90-year-old Holocaust survivor Hedy Epstein ‘arrested’ by police during St Louis demonstrations
Michael Brown shooting: Amnesty International sends team within US for first time as National Guard deployed
Michael Brown shooting: Ferguson police shoot and kill second young black man
James Foley 'beheaded': Isis video shows militant with British accent 'execute US journalist' – and warns Obama of more to come
Iraq crisis: Islamic State's message to America - 'We will drown you all in blood'
Ferguson: In the heartlands of America, a descent into madness
Isis threat: Cameron wants an alliance with Iran
Crisis? What crisis? A visiting US doctor gives the NHS a rave review
Ukip MEP calls for reintroduction of death penalty on fiftieth anniversary of last deaths
Russell Brand calls for Israel boycott: Comedian urges big businesses that 'facilitate the oppression of people in Gaza' to pull funding
Michael Brown shooting: Chaos erupts on the streets of Ferguson after autopsy shows teenager was shot six times – twice in the head
World peace? These are the only 11 countries in the world that are actually free from conflict
iJobs Money & Business
£200 - £290 per annum + competitive: Orgtel: Sales Performance Manager, Key Ba...
£25000 - £30000 per annum + bonus+benefits+package: Harrington Starr: Junior D...
£600 - £800 per day: Harrington Starr: Java/Calypso Developer Java, Calypso, ...
£700 per day: Harrington Starr: Quantitative Developer C++, Python, STL, R, PD...