Premier Inn to launch compact 'city centre' spin-off chain
Tuesday 02 July 2013
No-frills hotel group Premier Inn is to launch a new compact “city centre” spin-off chain, with bedrooms that have an area of just 11.4 square metres each.
Called Hub by Premier Inn, the hotels will be aimed at “customers who value price, location and design over space“.
Each room would have a desk that folds into a bed and luggage storage under the bed as “every centimetre is optimised”.
In a bid to win over the Facebook generation, the hotels will also have their own app so customers can book and check in online, as well as pre-select their room temperature, light settings and in-room music.
Parent company Whitbread plans to open its first Hub, with 167 beds, on St Martin’s Lane in Covent Garden in autumn 2014, with up to 40 sites to be opened by 2018.
The smaller rooms and building size should mean 25% lower operating costs compared to existing Premier Inns in central London.
Whitbread has trialled the Hub concept with five prototype rooms at its Premier Inn in Kings Cross.
- 1 Stamford Hill council removes 'unacceptable' posters telling women which side of the road to walk down
- 2 Kim Kardashian 'nude pictures' leaked on 4chan weeks after Jennifer Lawrence 'The Fappening' scandal
- 3 Scottish referendum 'English question': Tory MPs call on David Cameron to create an English first minister in wake of No vote
- 4 Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
- 5 Free U2 album: How the most generous giveaway in music history turned into a PR disaster
Stamford Hill council removes 'unacceptable' posters telling women which side of the road to walk down
Kim Kardashian 'nude pictures' leaked on 4chan weeks after Jennifer Lawrence 'The Fappening' scandal
Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Jennifer Lawrence 'naked sex video' will be leaked next, threatens 4Chan celebrity photo hacker
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Archbishop of Canterbury admits doubts about existence of God
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
iJobs Money & Business
£400 - £450 Per Day: Clearwater People Solutions Ltd: **URGENT CONTRACT ROLE**...
Up to £100k or £450p/d: Saxton Leigh: My client is a leading commodities tradi...
£320 - £330 per day: Ashdown Group: The Ashdown Group have been engaged by a l...
To £75,000 + Pension + Benefits + Bonus: Saxton Leigh: My client is looking f...