Primark relents and launches online range on Asos

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The Independent Online

The discount fashion giant Primark has finally joined the internet revolution after it launched on the website of Asos yesterday.

Primark, owned by the conglomerate Associated British Foods, was one of the last big fashion retailers not to sell clothing online and had always played down this prospect.

Asos said: "As an online fashion destination, Asos delivers an edit of the brands and product that are relevant to its 20-something target market. Primark is part of that mix. A small selection of Primark's most fashion-led pieces are now available on Asos."