Pub debut for Foster's Gold
Sunday 31 March 2013
One of the major success stories of the supermarket lager market will be hitting the chiller cabinets of more than 2,000 pubs across the country.
Foster's Gold, the bottled premium lager, which despite being touted on TV by those annoying characters Brad and Dan, has attracted legions of drinkers.
Heineken, which brews and distributes Foster's in the UK despite its Australian parent company's takeover by SABMiller for £6.5bn last year, said it sold 54 million bottles in the past year. That's a retail value of more than £37m.
"We realised there was a change in the culture of drinking taking place," said Foster's brand director Gayle Harrison. She added Gold hit the spot with young men because it was "easy to drink but had the right brand image".
Now the lager, which is stronger than draft Foster's, is being rolled out in Walkabout, Punch Enterprise and Young's pubs.
- 1 School kitchen manager 'fired from Colorado school for giving hungry students free lunches'
- 2 California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
- 5 Charles Kennedy 'had better judgement drunk than many sober politicians' says Ian Hislop
California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
Amber Peat: Body found in search for missing 13-year-old who left house after argument with her parents
Alton Towers crash: Four guests seriously injured as Smiler ride carriages collide
Charles Kennedy dead: A guy once asked the Lib Dem leader who his favourite Muppet was and his letter response was wonderful
Gay teenager 'forced to have sex with his own mother' to 'cure' his homosexuality, campaigners in India say
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
Michael Gove determined to scrap the Human Rights Act – even if Scotland retains it
Threat to scrap Human Rights Act could see UK follow Nazi example, warns UN official
Church of England 'one generation away from extinction' after dramatic loss of followers
iJobs Money & Business
£30000 - £35000 per annum: Recruitment Genius: The UK's fastest growing, multi...
£70000 - £90000 per annum: Recruitment Genius: A Financial Reporting Manager i...
£23000 - £25000 per annum: Recruitment Genius: They win lots of awards for the...
£13500 - £20000 per annum: Recruitment Genius: This nationwide enforcement com...