PZ Cussons cashes in on nude Kate Moss fake tan ads
Tuesday 21 January 2014
Kate Moss' naked body boosted sales at PZ Cussons during the first half of the year as customers snapped up at St Tropez fake tans she advertises.
The soap and shampoo maker saw its pre-tax profits rise 7.9 per cent to £47.6 million during the six months ending November 30, helped by a strong performance across Europe, Africa and Asia.
PZ Cussons is believed to have paid supermodel Moss a six-figure sum last summer to become a brand ambassador for St Tropez and it appears the gamble paid off with revenues from the product up in the US, Canada and Germany.
Chairman Richard Harvey added: “The group has delivered a good result for the half year with growth in both revenue and profitability.”
The group increased its interim dividend by 7.7 per cent to 2.53p.
- 1 Thailand deaths: Pair's bloodied bodies found naked on Koh Tao beach
- 2 Scottish independence: Ireland since 1919 is a lesson for Scotland in what a Yes vote means
- 4 John Travolta addresses former pilot's gay romance allegations publicly for the first time
Thailand deaths: Pair's bloodied bodies found naked on Koh Tao beach
Scottish independence: Police will be on high alert on Friday whatever the result
John Travolta addresses former pilot's gay romance allegations publicly for the first time
QS university world rankings: Imperial College London leapfrogs Oxford to join Cambridge as best British university
Scottish independence exclusive: Millions of banknotes sent to Scotland in case Yes vote sparks run on ATMs
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
The political class is doing what Hitler couldn’t – destroying Britain
Scottish independence: Nationalist leader Jim Sillars threatens pro-union companies with 'day of reckoning' after independence
Scottish independence: Yes campaign feels the heat as Alex Salmond's NHS claims come under furious attack
Portuguese academic says British are 'filthy, violent and drunk'
£23m Birmingham cycle scheme is attacked by Tory councillor for not catering to the elderly
iJobs Money & Business
£20 - 24k (Uncapped Commission - £35k Year 1 OTE): Guru Careers: We are seekin...
£20 - 24k + Benefits: Guru Careers: This is a great opportunity for an enthusi...
£280 - £320 per day: Ashdown Group: The Ashdown Group have been engaged by a l...
£400 - £450 Per Day: Clearwater People Solutions Ltd: **URGENT CONTRACT ROLE**...