Retailers braced for record 'Mega Monday'
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Go Go Hamsters, Transformers, Biscuit the animatronic dog, Sylvanian Families and the cuddly Gruffalo seem set to help online and traditional retailers to record sales today – dubbed "Mega Monday".
Nat Wakely, director of Selling Operations for John Lewis, said: "We've just seen a record week of sales ever for John Lewis Direct, 26.4 per cent up on last year. With trade growing week-on-week, we predict a new Mega Monday sales record."
Play.com expects sales to soar by 20 per cent year on year, while zavvi.com said it expects to ship more than 500,000 units today – representing more than 1,000 tonnes of goods.
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