Revamp: United Colors of Benetton gets new chief
Sunday 05 June 2011
United Colors of Benetton will this week announce the hiring of You Nguyen as its new chief merchandising officer and creative director, as part of its new strategy to revamp the brand.
Born in South Vietnam and educated in France, Mr Nguyen joins Benetton from Levi Strauss in the US, where he was design vice-president, and made his name helping Levi to cut its jeans more accurately to fit women's bottom shapes. Mr Nguyen will be responsible for all aspects of the brand – from clothes design to in-store architecture – a similar role to the one played by Tom Ford at Gucci.
Alessandro Benetton, deputy chairman of the Italian fashion retailer, said Mr Nguyen's international experience would help write a new chapter for the group. Its stores, in 120 countries, have seen sluggish sales over the past few years.
- 1 Stephen Fry explains what he would say if he was 'confronted by God'
- 2 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 4 Ball pool for adults opens in London
- 5 Rashida Jones speaks out against male-centric porn saying 'women should have sex and feel good about it'
Stephen Fry explains what he would say if he was 'confronted by God'
9 reasons Greece's experiment with the radical left is doomed to failure
Have we reached 'peak food'? Shortages loom as global production rates slow
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
Hard line on immigration could cost Tories the election
iJobs Money & Business
£40000 - £50000 per annum: Recruitment Genius: This is an exciting opportunity...
£30000 - £35000 per annum + Benefits: Ashdown Group: Marketing Manager - Marke...
£13000 per annum: Recruitment Genius: This Pension Specialist was established ...
£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...