SABMiller capitalise on rising demand for premium lagers
Thursday 23 May 2013
Brewer SABMiller today grabbed an bigger slice of a shrinking UK beer market and flagged up a major push for its Pilsner Urquell brand.
Its UK arm Miller Brands has been is targeting lager-lovers looking for a more expensive pint with its range of imported beer, including Italy’s Peroni Nastro Azzurro. It said today it is looking to deliver similar results with Pilsner, the Czech Republic brand which grew UK sales 10 per cent over the past year.
At the 2012 Taste of London Festival 4,700 pints of unpasteurised Pilsner Urquell — the world’s first and oldest pilsner lager — were served from a giant wooden barrel brought across from the Czech Republic.
Despite the poor weather Miller Brands managed to grow volumes 4 per cent in the year to March against the backdrop of a market which shrank by more than 5 per cent.
Its lagers like Peroni and Pilsner command just 4 per cent of the UK market at the moment but Miller’s managing director Gary Haigh said there was room to “grow it materially” despite the advent of the £5 pint. He also expects the “flight to premium” to continue. “The way we have expressed the brand has resonated with UK consumers,” Haigh said.
Haigh, who has called the UK’s beer duty regime “the crime of the century”, also welcomed the Chancellor’s Budget cut as “long overdue”. “It’s good to see it being passed on,” he added.
The brewer has expanded rapidly since the 2002 takeover of Miller by South Africa’s SAB and generates 75 per cent of its profits from emerging markets. Like-for-like profits in Latin America grew 11 per cent while Africa profits shot up 20 per cent, overtaking both North America and Europe. Overall revenues rose 10% to $34.5 billion (£22.9 billion).
PUBs group Young’s is reinventing the idea of the great British boozer, introducing events that are pulling in the punters with movie nights, butchery, fish and game master classes, mum and toddler groups and even yoga sessions. The London-based firm’s revenue for the year was up 8.2 per cent to £193.7 million. Profit was up 10.6 per cent to £28.9 million with a rise in the dividend for a 16th successive year.
- 1 Benedict Cumberbatch says Hollywood is better for black British actors: 'I think as far as coloured actors go it gets really difficult in the UK'
- 2 Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
Rowan Atkinson to sell £10 million McLaren 'supercar' he crashed into a tree and a lamppost
UK weather: Snow to fall in the coming week with sub-zero temperatures to last until early February
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Warriors in ancient Iraq suffered Post-Traumatic Stress Disorder more than 3,000 years ago, say researchers
US blames Russia after rocket attacks in Ukraine kill at least 30
Nigel Farage: NHS might have to be replaced by private health insurance
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
British Muslim school children suffering a backlash of abuse following Paris attacks
George Galloway condemns 'racist, Islamophobic, hypocritical rag' Charlie Hebdo at freedom of speech rally
Islamic history is full of free thinkers - but recent attempts to suppress critical thought are verging on the absurd
iJobs Money & Business
Negotiable: Recruitment Genius: A Tax Assistant is required to join a leading ...
£16000 - £25000 per annum: Recruitment Genius: This is an exciting opportunity...
£45000 - £47000 per annum + bonus + benefits: Ashdown Group: Java Developer / ...
£35000 - £38000 per annum + Benefits: Ashdown Group: Marketing Manager - Marke...