Sales of Kobo and Amazon Kindle lead to e-reader success story as 8m in UK own one - despite competition from Apple iPad
Consumers aged 45-54 most likely to own device
Wednesday 17 April 2013
Sales of e-readers such as Kobo and Amazon Kindle have been holding up strongly against mobile tablets such as Apple iPad, according to research out today.
Consultants Deloitte estimate eight million Britons now have an e-reader — equivalent to a third of households — with those aged 45-54 most likely to own device as they tend to be more affluent and keen readers.
Deloitte’s annual media consumer survey also found that one in 10 respondents plans to buy an e-reader in the next year. Mark Lee-Amies, partner at Deloitte, said e-readers have sold well because they are relatively cheap — Kobo’s most basic model sells for under £50 — but he warned that could change as competition is hotting up from “aggressively priced all-purpose tablets” that offer video and games.
Todd Humphrey, Kobo’s executive vice-president of business development, said the popularity of e-readers showed consumers like a device dedicated to reading books.
“You read a lot that the black-and-white e-reader is going away and that tablets are taking over but we doubled our sales last year,” he said.
Deloitte said free titles and ones costing less than £1 are helping to drive demand for e-books, which make up about 14% of UK book sales by volume but only 7% of value.
- 1 Forget 'The Dress': Here are five of the biggest news stories you might have missed
- 2 The black and blue dress: Makers considering a white and gold version
- 3 Prince Harry leaving the armed forced to pursue conservation projects in Africa
- 4 PornHub turns masturbation into energy in bid to save the planet
Boris Nemtsov shot dead: Outspoken Putin critic who had expressed fears for his life is killed near the Kremlin
Leonard Nimoy dead: Star Trek Spock actor dies after suffering lung disease
PornHub turns masturbation into energy in bid to save the planet
Ukraine crisis: Top Chinese diplomat backs Putin, says West should 'abandon zero-sum mentality'
White and gold or blue and black – what colour is the dress? An eyewitness gives a definitive answer
New theory could prove how life began and disprove God
Half of Ukip voters say they are prejudiced against people of other races
'Cash for access' scandal: Sir Malcolm Rifkind says 'unrealistic' for MPs to live on £67,000 salary
This is what it's like to be dead, according to a guy who died for a bit
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
Aqsa Mahmood branded a 'disgrace' by her parents after claims she recruited three UK girls flying to Middle East
iJobs Money & Business
£40000 - £50000 per annum + pro rata: SThree: SThree Group have been well esta...
£30000 - £37000 per annum: Recruitment Genius: Established in 1999, a highly r...
£250-£300 Day Rate: Jemma Gent: Are you a qualified accountant with strong exp...
£230 - £260 Day Rate: Jemma Gent: Do you want to stamp your footprint in histo...