Samsung overtakes Apple in battle of the smartphones

Its market share has doubled, but the new iPhone may mean this supremacy is short-lived

The popularity of Samsung's smartphones has hit new heights after research showed it had overtaken sales of the iPhone in the three months to September, yet analysts predicted its joy could be short lived.

Strategy Analytics released data yesterday that showed 27.8 million Samsung handsets were shipped to retailers, equal to a 23.8 per cent market share. It has more than doubled its share since the same time last year. Samsung declined to comment.

Francisco Jeronimo, the research manager for European Mobile Devices for IDC, said: "To rise to the top from where it was a year ago is impressive. It shows the company has focused on the smartphone business and really addressed consumer needs."

The company really made an impact on the market with the launch of the Samsung Galaxy SII, according to Mr Jeronimo. "The SII was a game changer. This was the first phone that could really challenge the iPhone. Customers appreciated they could get a similar phone at a lower price," he said.

The SII was launched across Europe and Asia in May, and hit the shelves in the US last month. JK Shin, the head of the group's mobile communications business, revealed this month that the company had sold 30 million Galaxy S and SII handsets. Samsung now sells the most Android smartphones.

He added that the strength of Samsung's portfolio, with a range of phones at different prices, was crucial for its sales: "Samsung knew it had to provide handsets for everyone. The entire portfolio makes the difference."

This outstripped the report's estimations for Apple which shipped about 17.1 million devices, a share of 14.6 per cent, as demand dropped for the iPhone 4 in anticipation of the launch of the iPhone 4S.

Yet, Samsung's position is likely to come under threat immediately following the launch of the iPhone 4S. Apple said it had sold 4million just three days after launch, and the clamour for the devices could well see it reclaim top spot. Mr Jeronimo said: "The first day of sales was beyond all expectations. The 4S will continue to sell well and the iPhone 4 will do excellent volume." He added that Apple would almost certainly have the most devices shipped in the fourth quarter.

Over the summer, Apple had taken the top spot with 18.5 per cent of phones shipped to retailers ahead of Samsung which had 17.5 per cent. The number of smartphones shipped hit 117 million in the third quarter, 44 per cent higher than a year earlier.

Samsung revealed yesterday that the Galaxy Nexus, the first phone to run Google's new Ice Cream Sandwich software, will be available in Europe on 17 November. The price without a subsidy is expected to be around £550.

The battle for supremacy in smartphones is not only being played out in the stores, but between the companies. Apple and Samsung are locked in legal tussles across the globe.

Suggested Topics
Start your day with The Independent, sign up for daily news emails
ebooks
ebooksA special investigation by Andy McSmith
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Financial Adviser

£20000 - £60000 per annum: Recruitment Genius: Are you recently QCA Level 4 qu...

SThree: Graduate Recruitment Resourcer

£20000 - £22500 per annum + OTE £30K: SThree: SThree Group have been well esta...

Guru Careers: Application Support Analyst / 1st Line Support

£25 - 30k: Guru Careers: We are seeking an Application Support Analyst / 1st L...

Guru Careers: .NET Developer / Web Developer

£45K - £55K (DOE) + Benefits: Guru Careers: We are seeking a full stack .NET D...

Day In a Page

Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

How a costume drama became a Sunday night staple
Miliband promises no stamp duty for first-time buyers as he pushes Tories on housing

Miliband promises no stamp duty for first-time buyers

Labour leader pushes Tories on housing
Aviation history is littered with grand failures - from the the Bristol Brabazon to Concorde - but what went wrong with the SuperJumbo?

Aviation history is littered with grand failures

But what went wrong with the SuperJumbo?
Fear of Putin, Islamists and immigration is giving rise to a new generation of Soviet-style 'iron curtains' right across Europe

Fortress Europe?

Fear of Putin, Islamists and immigration is giving rise to a new generation of 'iron curtains'
Never mind what you're wearing, it's what you're reclining on

Never mind what you're wearing

It's what you're reclining on that matters
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband

Chuka Umunna: A virus of racism runs through Ukip

The shadow business secretary on the benefits of immigration, humility – and his leader Ed Miliband
Yemen crisis: This exotic war will soon become Europe's problem

Yemen's exotic war will soon affect Europe

Terrorism and boatloads of desperate migrants will be the outcome of the Saudi air campaign, says Patrick Cockburn
Marginal Streets project aims to document voters in the run-up to the General Election

Marginal Streets project documents voters

Independent photographers Joseph Fox and Orlando Gili are uploading two portraits of constituents to their website for each day of the campaign
Game of Thrones: Visit the real-life kingdom of Westeros to see where violent history ends and telly tourism begins

The real-life kingdom of Westeros

Is there something a little uncomfortable about Game of Thrones shooting in Northern Ireland?
How to survive a social-media mauling, by the tough women of Twitter

How to survive a Twitter mauling

Mary Beard, Caroline Criado-Perez, Louise Mensch, Bunny La Roche and Courtney Barrasford reveal how to trounce the trolls
Gallipoli centenary: At dawn, the young remember the young who perished in one of the First World War's bloodiest battles

At dawn, the young remember the young

A century ago, soldiers of the Empire – many no more than boys – spilt on to Gallipoli’s beaches. On this 100th Anzac Day, there are personal, poetic tributes to their sacrifice
Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves

Follow the money as never before

Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves, reports Rupert Cornwell
Samuel West interview: The actor and director on austerity, unionisation, and not mentioning his famous parents

Samuel West interview

The actor and director on austerity, unionisation, and not mentioning his famous parents
General Election 2015: Imagine if the leading political parties were fashion labels

Imagine if the leading political parties were fashion labels

Fashion editor, Alexander Fury, on what the leaders' appearances tell us about them
Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

The architect of the HeForShe movement and head of UN Women on the world's failure to combat domestic violence