Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Share a Coke – made in the comfort of your own home

Coke announces deal with Green Mountain for new drinks machine

Heather Saul
Thursday 06 February 2014 15:32 GMT
Comments
Sweetened soft drinks contain a lot of calories which contribute to overweight and obesity, which in turn is a cause of diabetes
Sweetened soft drinks contain a lot of calories which contribute to overweight and obesity, which in turn is a cause of diabetes (Getty Images)

Coca-Cola lovers can soon enjoy the beverage made in the comfort of their own home, after the world's largest drinks company bought a 10 per cent stake in Green Mountain Coffee, worth $1.25 billion.

Soon, Coca-Cola, Diet Coke, Sprite and Fanta will be available in Green Mountain's forthcoming cold beverage machine, due out in 2015 as part of a ten-year agreement between the company and the drinks giant.

The device will compete head-on with SodaStream, an Israeli maker of flavoured carbonated drink machines, who were forced to edit out the line "Sorry Coke and Pepsi" from their advert during last week's Superbowl.

Soda Stream, whose largest factory is located in a Jewish settlement in the West Bank, recently hit controversy when it announced Scarlett Johansson as its global brand ambassador, whilst she's also an ambassador for Oxfam. Johansson has since quit the charity, citing "fundamental differences of opinion".

Green Mountain already produces the US Keurig single-serve coffee brewer. Their cold beverage machine will serve both carbonated and non-carbonated drinks using single serve capsules, as well as tea and juice.

Brian Kelley, Green Mountain chief executive told the Financial Times: "Keurig can do for cold beverages what has been done with hot coffee and tea at home.

“We believe there is significant opportunity to premiumise and accelerate growth in the cold beverage category."

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in