Shell rapped for 'green' claims in advert
Thursday 08 November 2007
Environmental campaigners launched a stinging attack on Shell yesterday after advertising regulators upheld complaints about claims the oil giant had made about its green credentials.
The Advertising Standards Authority said Shell had been wrong to run adverts which claimed "We use our waste CO2 to grow flowers" under the headline "Don't throw anything away".
The ruling followed complaints from groups such as Friends of the Earth which argued that Shell in fact used just 0.325 per cent of their global carbon emissions on projects involving local greenhouse growers. The ASA said Shell's adverts had implied that all of its emissions were used in this way.
It also upheld complaints made about Shell's claims that it used waste sulphur in concrete production, for the same reason.
Hannah Griffiths, a campaigner at Friends of the Earth, said: "Companies making false green claims do nothing but make the situation worse as they try to pull the wool over people's eyes and lull them into a false sense of security – it's a shame that the ASA does not have more teeth and that Shell wasn't fined."
Shell said it had not intended to mislead the public with its adverts and that it did not intend to use them again.
Meanwhile Shell's chief executive, Jeroen van der Veer, announced an initiative in Russia to build a "huge-scale long-term liquid gas and oil project". The oil giant said it will work with local companies to develop resources on the Yamal peninsula, in Russia's Arctic north.
elephant appealThe first 23 lots in our charity auction have now gone. But there are 22 more still up for grabs
musicPolice chief rejects rappers' claims that his work is as dangerous as law enforcement or military service
comedy'Fresh Meat' star sees off stiff competition from Alan Carr, David Mitchell, Graham Norton, Lee Mack and Sarah Millican to win top prize
healthJames Bond's alcohol consumption puts him at 'high risk' of cirrhosis, tremors... and impotence
French café starts charging extra to rude customers
Mystery of Epping Forest 'big cat' is solved
North Korea: First Kim Jong-un orders execution of uncle - now it emerges that victim's wife was involved in decision to execute him
Australia incest case: Deformed children found in remote farming community after generations of inbreeding
Fox News presenter tells viewers it is a 'fact' that both Jesus and Santa Claus are white
- 1 French café starts charging extra to rude customers
- 2 Italian court annuls prison sentence for elderly paedophile after 11-year-old victim tells investigators in Catanzaro that she loves him
- 3 Australia incest case: Deformed children found in remote farming community after generations of inbreeding
- 4 Physicists discover 'clearest evidence yet' that the Universe is a hologram
- 5 Fox News presenter tells viewers it is a 'fact' that both Jesus and Santa Claus are white
- < Previous
- Next >
iJobs Money & Business
£40000 - £50000 per annum + BONUS + BENEFITS: Harrington Starr: A leading prov...
attractive: Citifocus: Leading Asset Management house, wish to identify a temp...
£200 - £240 per day: Harrington Starr: Client Data Management - City - Brokera...
£44999 - £60001 per annum + Benefits: Pro-Recruitment Group: A Top Tier firm i...