Sir Stelios's arrows turn EasyDate into Cupid
Tuesday 14 December 2010
Online dating company EasyDate has bowed to the threat of legal action from Sir Stelios Haji-Ioannou and agreed to change its name.
The company, which operates 12 sites including DatetheUK and Loopylove, announced yesterday that it plans to rename itself Cupid, the name of a site it bought in September.
EasyDate chief executive Bill Dobbie said: "Cupid is a name with worldwide appeal and positive connotations that we believe describes the company perfectly." The company, which listed on the Alternative Investment Market at the end of June, will put the name change to a shareholder vote on January 11.
The move follows pressure from easyGroup, which claimed the company was "taking unfair advantage of the strong reputation of the easy brand".
Sir Stelios responded to the news yesterday, saying he was "delighted that EasyDate has now done the right thing and decided to change its name so there will no longer be any confusion that EasyDate is part of the easyGroup family."
The problems emerged shortly after EasyDate's acquisition of Cupid, when Mr Dobbie told a newspaper that he "wouldn't be surprised if I was to get a letter from easyGroup" over the similarity of the names.
EasyGroup's response was that not only was Mr Dobbie aware that it had already sent a letter complaining ofinfringement and threatening further action but that the chief executive had responded. Sir Stelios said at the time: "I am surprised this sort of statement is coming from a listed company."
EasyDate was forced to frantically back-peddle on the statement, saying Mr Dobbie's comments were only meant for guidance and he "now realises that his response was confusing and has apologised for this". A spokesman said yesterday it made sense to change the EasyDate name rather than be embroiled in a potentially costly legal battle. He added that EasyDate was purely the name of the holding company and was never one of its dating site brands. "EasyDate may have given off the wrong signals as a customer facing website," he added.
Sir Stelios is fiercely protective of the "easy" branding and even threatened in July to remove the name from the airline he founded unless performance improved.
The two sides settled the dispute in October with a multi-million pound-a-year royalties deal Sir Stelios described as "win-win".
- 1 Howard Jacobson: Let's see the 'criticism' of Israel for what it really is
- 2 Game of Thrones author George RR Martin says 'f*** you' to fans who fear he will die before finishing Westeros saga
- 3 Belgium fan Axelle Despiegelaere lands L'Oreal campaign after World Cup viral photo
- 4 Britney Spears sings 'Alien' without Auto-Tune in embarrassing leaked audio clip
- 5 PornHub begs users to stop uploading video clips of Brazil getting beaten 7-1
Instagram of US airport security chiefs: Lipstick knives and IED training kits among items seized
Game of Thrones author George RR Martin says 'f*** you' to fans who fear he will die before finishing Westeros saga
Mick Jagger denies being World Cup curse and reason for Brazil’s embarrassing defeat
Israel-Gaza crisis: ‘We just want it to end… We don’t deserve to live like this’
Israel-Gaza crisis: Eight killed in Gaza Strip cafe while watching World Cup semi-final
Sustained immigration has not harmed Britons' employment, say government advisers
Australia facing international condemnation after turning around Sri Lankans at sea
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
There’s a nasty smell in the political air – and it’s coming from the Tories
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
iJobs Money & Business
£12 - £15 per hour: Cameron Kennedy Recruitment: Excellent opportunity to join...
£400 per hour: Orgtel: Technical Business Analyst - Banking - Bristol - £400pd...
£38000 - £42000 per annum + competitive: Real Staffing: Required skills:Previo...
£60000 - £75000 per annum: Harrington Starr: Business Analyst Consultant (Fina...