The gentleman's outfitter that counts Moonpig.com's founder Nick Jenkins as an investor and pop star Harry Styles as a customer has agreed a deal with John Lewis to sell the brand in a "pop up" shop in London.
Smart Turnout, which began as an online regimental clothing supplier, was founded by former Scots Guards captain Philip Turner. The brand has been cashing in on the rising demand for British-made smart menswear.
John Lewis invited the brand to take part in its UK brands initiative. The pop-up opened at the store's Oxford Street branch and runs until the end of the month.