Socialbakers raises $26m as it moves closer to $200m valuation
Tuesday 18 February 2014
Socialbakers, a social media analytics company that monitors online conversations, has raised $26 million (£15 million) in a deal that values the business at close to $200 million.
Index Ventures, which has backed dozens of tech firms including LoveFilm and Net-A-Porter, is the main investor. Social media analytics is a fast-growing area as Socialbakers’ clients, which include Samsung, LVMH and Nestlé, are keen to understand their fans’ behaviour on Facebook, Twitter and other sites.
“Five years ago, it was more about counting fans. Now it’s more focused around reach and interaction,” said Jan Rezab, chief executive of Socialbakers.
He dismissed suggestions Facebook or Twitter could be a fad as usage was “still at the beginning” and marketing spend is rising.
“They have a great amount of users that spend an insane amount of time on their sites — in some cases, it’s exceeding TV. Is that something you can stop in five years’ time? Forget it.”
Revenues trebled last year at Socialbakers, which has its largest international office in London.
- 1 Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
- 2 'Help me I'm trapped in a factory' messages keep being found on bottles of vitamin water
- 3 Right to die: Belgian doctors rule depressed 24-year-old woman has right to end her life
- 4 Wimbledon 2015: Dustin Brown knocks Rafael Nadal out of the championship
- 5 BP hit with record $18.7 billion fine over Deepwater Horizon Gulf oil spill
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
People are American flagging their Facebook profile pictures in response to those rainbow flagging them
Right to die: Belgian doctors rule depressed 24-year-old woman has right to end her life
Worker killed by robot at Volkswagen car factory
BP hit with record $18.7 billion fine over Deepwater Horizon Gulf oil spill
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
They are neither a 'state' nor 'Islamic': Why we shouldn't call them Isis, Isil or IS
iJobs Money & Business
£15000 - £17000 per annum: Recruitment Genius: This company offers a range of ...
£15000 - £16000 per annum: Recruitment Genius: Customer Service Advisors are r...
£20000 - £25000 per annum + OTE £45K: SThree: SThree were established in 1986....
£40000 - £60000 per annum: Recruitment Genius: A Compliance Manager is require...