Socialbakers raises $26m as it moves closer to $200m valuation
Tuesday 18 February 2014
Socialbakers, a social media analytics company that monitors online conversations, has raised $26 million (£15 million) in a deal that values the business at close to $200 million.
Index Ventures, which has backed dozens of tech firms including LoveFilm and Net-A-Porter, is the main investor. Social media analytics is a fast-growing area as Socialbakers’ clients, which include Samsung, LVMH and Nestlé, are keen to understand their fans’ behaviour on Facebook, Twitter and other sites.
“Five years ago, it was more about counting fans. Now it’s more focused around reach and interaction,” said Jan Rezab, chief executive of Socialbakers.
He dismissed suggestions Facebook or Twitter could be a fad as usage was “still at the beginning” and marketing spend is rising.
“They have a great amount of users that spend an insane amount of time on their sites — in some cases, it’s exceeding TV. Is that something you can stop in five years’ time? Forget it.”
Revenues trebled last year at Socialbakers, which has its largest international office in London.
- 2 Mystery man who gave mum heart-warming note on train 'wanted to put a smile on her face'
- 5 Amal Clooney gives excellent answer to fashion question at European Court of Human Rights
King Salman: Just five days in, Saudi Arabia's new king has already overseen a beheading
Mystery man who gave mum heart-warming note on train 'wanted to put a smile on her face'
Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
Amal Clooney gives excellent answer to fashion question at European Court of Human Rights
Mafia's wall of silence broken: Victim of Cosa Nostra's extortion rackets in its Corleone heartland co-operates with authorities for the first time ever
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
iJobs Money & Business
£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...
£25000 - £35000 per annum: Recruitment Genius: A Technical Report Writer is re...
Competitive salary & benefits!: MBDA UK Ltd: MBDA UK LTD Indirect Procurement...
£16500 - £16640 per annum: Recruitment Genius: This fast growing Finance compa...