The thirst for polka dots and floral prints has pushed sales at “yummy mummy” accessories and homewares chain Cath Kidston past the £100 million mark for the first time, the firm said today.
The brand — named after the founder and creative director who opened her first store in Holland Park 20 years ago — opened in Harrods last week and will launch a flagship store in Piccadilly in time for Christmas.
The best-seller among Kidston’s largely female customers has been a red-spotted day bag that sells for £50, according to chief executive Kenny Wilson.
Sales rose 19% to £105 million in the year to March, and the firm opened 33 stores, taking the total to 118. The number of stores in overseas markets including China and Hong Kong has also overtaken UK stores for the first time.
The group has been majority owned by US private equity firm TA Associates since 2010.
Wilson, who expects to open about 30 more stores this year, added: “We’re investing the profits back into the business.”