Stanfords reinvents itself as 21st-century 'travel expert'

One of the UK's oldest map and travel shops, Stanfords, is moving into the 21st century with a new website, travel club and loyalty-points scheme.

Chris Powell, a private-equity and turnaround specialist who joined the firm two years ago, is behind the latest moves to bring Stanfords up to date. He is also looking at airline tie-ups, and in-store travel agents. Stanfords – which has actor and explorer Michael Palin, left, as one of its 80 shareholders – was founded in 1853 and has a shop in London's Long Acre, where it has been since 1901, and one in Bristol.

Mr Powell also plans to put Stanfords kiosks in other retailers to promote the brand as a "travel expert". He said: "We want to be the place to come for travel information, travel accessories and travel advice."

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