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Starbucks blames UK for weak performance

By James Thompson

Starbucks has blamed falling sales in Britain for weak performance by its international division, sparking fears about the vulnerability of UK cafés to the credit crunch.

The world's largest coffee company said that, as a result of the decline, it is planning to take a "more cautious approach" towards expansion in the UK and western Europe.

Its warning on UK sales will send shockwaves through the boardrooms at Costa Coffee, owned by Whitbread, Coffee Republic and Caffe Nero.

Some industry insiders believe, however, that Starbucks has not invested heavily enough in its stores and has lost ground to rivals. Costa, which has 821 stores in the UK, reported an increase in total sales of 25.6 per cent for the six months to 28 August. Costa's like-for-like sales grew by 3.7 per cent.

Starbucks' poor UK performance contributed to a 97 per cent slump, to $5.4m, in net profit for the quarter ended 28 September. Comparable store sales at Starbucks' international division were flat for the fourth quarter, "primarily resulting from a decline in traffic in the UK, along with continued softer sales in Canada".

A Starbucks spokeswoman declined to comment on the closure of any under-performing UK coffee shops or how many it would open over the next year. But she said: "Starbucks continues to plan new store openings internationally going forward. Starbucks believes our Europe, Middle East and Africa operations, including the UK, are a good engine for growth."

Internationally, Starbucks plans to open 700 net new stores in fiscal 2009, down from its previous forecast of 900. Of its new international stores, two-thirds will be licensed, which is its favoured model overseas.

Howard Schultz, the chief executive, said the overall deterioration in its comparable sales was "directly linked to the worsening economic environment in both the US and UK". Mr Schultz said that its performance in the US was worse than had been expected going into the fourth quarter.

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Friday, 24 April 2009 at 09:06 am (UTC)
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