Starbucks Mobile Order and Pay lets UK customers order coffee on their phones

Starbucks introduced mobile pre-pay for customers in the US in September

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Starbucks has extended its Mobile Order and Pay service for coffee to customers in the UK.

Starbucks introduced mobile pre-pay for customers in the US in September. 

But now customers in the UK can order and pay for their coffee on their mobile before they get to a store, to eliminating the need to queue. Starbucks estimates that the new service could save UK customers 15 minutes per coffee.

Mobile pre-pay came in on October 1 in the UK to coincide with International Coffee Day. From now on, Starbucks customers can use the Starbucks app to pre-order coffee and turn up in store only when Starbucks says the drink is ready, skipping queues. 

Smartphone orders are added to the barista’s queue like any other in-store order. 

The company is using the app as a way to drive consumer engagement as it seeks to expand the number of coffee-drinkers signed up to the app.

The service is only available to UK customers with iOS devices – meaning Android customers will still have to order their coffee the old fashioned way in-store.

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