Starbucks to launch cheaper coffee brand in UK as sales decline
Tuesday 06 May 2014
US coffee giant Starbucks is bringing its cheaper coffee brand to the UK to compete with rivals such as McDonalds as it faces flagging sales.
Starbucks bought Seattle’s Best Coffee in 2003 and has been expanding it in the US where it has around 40 cafes and sells it across 50,000 locations. It has now agreed a deal with retailers Asda, KFC and Kiddicare to sell Seattle’s Best Coffee espresso drinks and filtered coffee in their cafés here.
Last month Starbucks revealed its first UK sales fall since it opened in 1998. It reported sales fell from £413 million to £399 million in the year to September 29.
When Starbucks launched Seattle’s Best Coffee in the US analysts said it was an answer to competition from fast food outlets selling cheaper coffee.
Simon Hillier, Starbucks European foodservice director, said: “We chose to launch Seattle’s Best Coffee in the UK because we know Brits love their coffee.” He said Seattle’s Best Coffee offers an “everyday range” of coffees for “coffee on–the-go customers”.
Starbucks has been looking at a range of new initiatives and recently launched a tea bar in New York called Teavana Tea Bar.
Starbucks had around 550 outlets in the UK and has been closing some of its loss making stores that had expensive rents.
So far it has no plans to open Seattle’s Best Coffee cafés in the UK and will focus on supplying other retailers’ cafes.
- 1 Autistic teenager beaten up by bullies makes them watch 20-minute video about autism
- 2 Greece debt crisis explained: A history of just how the country landed itself in such a mess
- 3 People all over the world are getting semicolon tattoos to draw attention to mental health
- 4 Greek debt crisis: Yanis Varoufakis's funniest (and most memorable) quotes
- 5 Swedish minister gives strongest case yet on why EU should stop turning away asylum seekers
Autistic teenager beaten up by bullies makes them watch 20-minute video about autism
Greece debt crisis explained: A history of just how the country landed itself in such a mess
German conservatives are destroying Europe with austerity, says economist Thomas Piketty
Man dies instantly after shooting firework from top of his head
Isis schoolgirl Amira Abase who fled London to join terrorists in Syria mocks victims of Tunisia massacre
More Britons believe that multiculturalism makes the country worse - not better, says poll
Osborne to cap family benefits at £23,000 – announced ahead of his post-election Budget
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
iJobs Money & Business
competitive: SThree: Are you passionate about sales?Do you have a keen interes...
£17000 - £30000 per annum: Recruitment Genius: This is an exciting opportunity...
£15000 - £17000 per annum: Recruitment Genius: This company offers a range of ...
£15000 - £16000 per annum: Recruitment Genius: Customer Service Advisors are r...