Statto's stats pay off as sports data firm sold in £47m deal
Thursday 04 July 2013
The television betting guru Angus Loughran is nicknamed "Statto" because of his love of sporting statistics but now he has proved there is good money in it too, as he has profited from the sale of the sports data firm Opta.
Mr Loughran, who was declared bankrupt in 2008 but has kept working, was one of nearly 100 small shareholders who invested in Opta, which was sold yesterday for up to £47m to Perform Group.
Compton Hellyer, founder of Sporting Index, the BlackRock investment manager Evy Hambro, the former Daily Telegraph managing director Jeremy Deedes and Oliver Pawle, chairman of the headhunters Korn/Ferry, were investors in Opta.
"Setting up a company as a 28-year-old with zero track record, you have to beg, borrow and steal from family and friends," the chief executive, Aidan Cooney, told The Independent as he recalled how he founded the company in 2000.
BSkyB, which helped to set up Opta, and the investment firm Albion Ventures were also significant minority shareholders with stakes of 5 and 15 per cent respectively. Opta has seen demand soar for its sports data, such as player performance statistics, which it offers in real time to clients such as Sky and the English Cricket Board.
"We set out to create a way of analysing player performance when we set up the company, but we were way before our time," said Mr Cooney. "When we went in to see the editor of Sun Sport [for the first time] and said, 'You should be using player data,' he told us to stop 'Americanising' sport."
Mr Cooney said Opta had seen a big shift recently as clients now want highly detailed statistics. "It's only really in the last three years that performance data has taken off. With the rise of the blogosphere and Twitterverse, fans have become much more sophisticated."
Perform, which supplies online data and video to sports and betting clients, is paying £40m upfront, with £7m for management based on performance.
FTSE 250-listed Perform has placed £120m in shares to fund the purchase. Cavendish Corporate Finance advised Opta on the sale.
- 1 Autistic teenager beaten up by bullies makes them watch 20-minute video about autism
- 2 Nick Kyrgios calls former Olympian Dawn Fraser a 'blatant racist' after she tells Wimbledon star to 'go back where their parents came from'
- 3 Chris Moyles reportedly set to make radio comeback with new breakfast show on XFM
- 4 The Greece debt crisis explained in less than 100 words
- 5 Cristiano Ronaldo storms out of interview after being asked about possible sale of Manchester United target Sergio Ramos
Florida man sentenced to two-and-a-half years for having sex on the beach in front of a child
Autistic teenager beaten up by bullies makes them watch 20-minute video about autism
Eiji Tsuburaya: Godzilla co-creator honoured in today's interactive Google Doodle
Bakery sends 'horrific' version of Frozen-themed birthday cake to unsuspecting customer
Florida teacher sentenced to 22 years in prison for sexually abusing three pupils
More Britons believe that multiculturalism makes the country worse - not better, says poll
Osborne to cap family benefits at £23,000 – announced ahead of his post-election Budget
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
Sickness and disability benefits could be reduced by £30 a week as part of £12bn welfare cuts
iJobs Money & Business
£40000 - £95000 per annum: Recruitment Genius: This is an exciting opportunity...
competitive: SThree: Are you passionate about sales?Do you have a keen interes...
£17000 - £30000 per annum: Recruitment Genius: This is an exciting opportunity...
£15000 - £17000 per annum: Recruitment Genius: This company offers a range of ...