Sir Stelios Haji-Loannou, founder of easyJet, is expanding his orange hotel brand to Africa, with a budget property in Johannesburg developed with the FTSE-listed conglomerate Lonrho.
The 60-bedroom, seven-storey budget hotel, to open next Tuesday, is the first to be developed under a 20-year franchise agreement between Lonrho and easyHotel.com, which allows for 50 hotels to be opened by 2016. Lonrho has hotels across Africa, historically in the luxury sector.
Sir Stelios's easyGroup has 15 hotels in the UK, including seven in London, and rooms all have some element of orange. It claims: "We offer you the very best prices, and in return all we ask is for you to sacrifice a bit of luxury space."