Streisand effect in full swing as Wonga tries to get parody picture banned from Twitter

 

Payday lender Wonga ordered Twitter to remove a parody posted by a user today, that showed a character from its adverts superimposed onto a man in a Hogarth painting from the Rake’s Progress series of a spendthrift locked up in a debtors’ prison.

Online satirist Brandy Snap added the words: “Fed up of final demands, whining relatives and debtors’ prison?” and reproduces the Wonga logo with the added strapline: “Your soul is ours.”

The loans company said the depiction of Earl, one of the elderly puppets used in the well-known ads, and the use of Wonga’s logo on the picture infringed their copyright and sent a take-down notice. Twitter removed the image along with several other pastiches by online satirists who also received the warnings.

The warning said: “Unauthorised use of all or a substantial part of a copyright work is an infringing act. The ‘wonga.com’ trademark device has been reproduced without consent. Unauthorised use of all or a substantial part of a copyright work (which the copyright owner asserts in addition to its trade mark rights) is an infringing act.”

Wonga has often been criticised for charging its customers interest rates of up to thousands of per cent. The Advertising Standards Authority banned one of its adverts this week for implying that charging an annual interest rate of 5,853 per cent was “irrelevant”.

Although successfully removing the Hogarth parody from Twitter the company was accused of creating a Streisand Effect – the phenomenon where an attempt at censorship has the unintended consequence of drawing more attention to the information in question.

Thousands of Twitter users retweeted the original parody and sent Brandy Snap messages of support. Scott Nelson said: “Wonga not liking the bad publicity? Perhaps Wonga should stop preying on the financially vulnerable and needy.”

Brandy Snap posted another pastiche later in the day, with the message “Wonga - This is how Twitter works,” superimposing Earl onto a still from a Barbara Streisand film, The movie star says: “If only you’d have asked first. I coulda told ya what would happen honey.”

PROMOTED VIDEO
Life and Style
food + drink
News
Liam Payne has attacked the media for reporting his tweet of support to Willie Robertson and the subsequent backlash from fans
peopleBut One Direction star insists he is not homophobic
Arts and Entertainment
A bit rich: Maggie Smith in Downton Abbey
tvSeries 5 opening episode attracts lowest ratings since drama began
Arts and Entertainment
Ben Affleck stars as prime suspect Nick Dunne in the film adaptation of Gone Girl
filmBen Affleck and Rosamund Pike excel in David Fincher's film, says Geoffrey Macnab
Life and Style
fashion
News
news
News
ebooksAn unforgettable anthology of contemporary reportage
News
people
Travel
Warner Bros released a mock-up of what the new Central Perk will look like
travel
Arts and Entertainment
Lena Dunham
booksLena Dunham's memoirs - written at the age of 28 - are honest to the point of making you squirm
News
i100
Arts and Entertainment
Jake Quickenden sings his heart out in his second audition
tvX Factor: How did the Jakes - and Charlie Martinez - fare?
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Quantitative Risk Manager

Up to £80000: Saxton Leigh: My client, a large commodities broker, is looking ...

COO / Chief Operating Officer

£80 - 100k + Bonus: Guru Careers: A COO / Chief Operating Officer is needed to...

Senior BA - Motor and Home Insurance

£400 - £450 Per Day: Clearwater People Solutions Ltd: **URGENT CONTRACT ROLE**...

Market Risk & Control Manager

Up to £100k or £450p/d: Saxton Leigh: My client is a leading commodities tradi...

Day In a Page

A roller-coaster tale from the 'voice of a generation'

Not That Kind of Girl:

A roller-coaster tale from 'voice of a generation' Lena Dunham
London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

London is not bedlam or a cradle of vice

In fact it, as much as anywhere, deserves independence
Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

Vivienne Westwood 'didn’t want' relationship with McLaren

Designer 'felt pressured' into going out with Sex Pistols manager
Jourdan Dunn: Model mother

Model mother

Jordan Dunn became one of the best-paid models in the world
Apple still coolest brand – despite U2 PR disaster

Apple still the coolest brand

Despite PR disaster of free U2 album
Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits
Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments