Strong demand for unpasteurised tank beer boosts Miller Brands sales in the first half
Sales of its Czech Pilsner Urquell brand jumped 17 per cent in the first half
Thursday 21 November 2013
Miller Brands, the UK subsidiary of South African brewing giant SABMiller, said today sales of its Czech Pilsner Urquell brand jumped 17 per cent in the half year to September 30, after a record July and huge enthusiasm for its unpasteurised tank beer following a trial over the summer.
Beers are usually pasteurised to ensure uniformity and a longer shelf life, but Miller installed two huge copper tanks at the White Horse pub in Parsons Green, allowing drinkers to experience the yeast and flavours of the unpasteurised beer delivered within 24 hours from the brewery in Pilsen. Miller will now roll out the tanks at key London locations.
Managing director Gary Haigh said the product appealed to a “cosmopolitan” British drinker.
“The early success of unpasteurised Pilsner Urquell in the UK underpins our belief that consumers are looking for authenticity and differentiation in the beers they drink.”
Peroni also enjoyed strong sales against the backdrop of a flat UK beer market.
SABMiller, which has more than 200 beer brands including Grolsch, grew lager volumes 1%. Pre-tax profits rose 7% to $2.43 billion (£1.5 billion) helped by higher prices and upmarket beers. The shares rose 24.5p to 3259.5p in morning trading.
- 1 Scottish independence: Ireland since 1919 is a lesson for Scotland in what a Yes vote means
- 2 British tourists 'murdered' in Thailand: Pair's bloodied bodies found naked on Koh Tao beach
- 3 Lego breaks out of the toy box and heads for the gallery
- 4 Vogue under fire for 'Big Booty' article
- 5 Julian Assange and Edward Snowden join piracy mogul Kim Dotcom’s political campaign in New Zealand
British tourists 'murdered' in Thailand: Pair's bloodied bodies found naked on Koh Tao beach
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Jihadi John': MI5 may have identified Isis militant who killed David Haines but options limited
Scottish independence: Police will be on high alert on Friday whatever the result
David Haines beheading: David Cameron says Britain will hunt down Isis 'monsters' shown in video murdering aid worker
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
The political class is doing what Hitler couldn’t – destroying Britain
Scottish independence: Nationalist leader Jim Sillars threatens pro-union companies with 'day of reckoning' after independence
Scottish independence: Yes campaign feels the heat as Alex Salmond's NHS claims come under furious attack
£23m Birmingham cycle scheme is attacked by Tory councillor for not catering to the elderly
Salmond accused of laughing off national debt with ‘what are they going to do: invade?’ joke
iJobs Money & Business
£280 - £320 per day: Ashdown Group: The Ashdown Group have been engaged by a l...
£400 - £450 Per Day: Clearwater People Solutions Ltd: **URGENT CONTRACT ROLE**...
£35000 - £38000 per annum + Benefits: Ashdown Group: Training Coordinator / Pl...
Data Governance Manager (Solvency II) – Contract – Up to £450 daily rate, 6 month (may go Permanent)
£400 - £450 Per Day: Clearwater People Solutions Ltd: We are currently looking...