Supergroup targets West End for flagship store

Supergroup, the owner of the trendy Superdry fashion brand, has ratcheted up its efforts to find a flagship store in London's West End, as it seeks to reinforce its credentials as a global player in the retail market.

The fast-growing group, which floated in March 2010, has recently enquired about two large sites on the capital's Oxford Street and Regent Street, but deals have not materialised.

Supergroup refers to its store in the Westfield shopping centre, west London, as its flagship but, like most big fashion players, it ideally wants a big shop in the WestEnd to showcase its brand to suppliers overseas and visitors to the capital.

A Supergroup spokeswoman said: "We are always on the lookout for good sites and have made no secret of the fact we would like to add another flagship site in central London to our expanding portfolio. SuperGroup is now of a size and scale which warrants it and it would complement our existing flagship store at Westfield."

Supergroup, which also owns the Cult clothing brand, posted a 86.9 per cent jump in total sales to £81.7m for its third quarter to 30 January, driven by strong underlying revenues and new store openings. This represented an acceleration on the 74.7 per cent per cent growth over the nine-month period.

Supergroup has 59 standalone Cult and Superdry retail stores, 69 concessions and a growing wholesale operation. Its products are sold in 36 countries overseas via a network of distributors, licensees, agents and franchisees.

Concerns have been raised that its popular Superdry brand – best known for its Japanese writing – could suffer from oversaturation.

However, earlier this month, Supergroup's founder, Julian Dunkerton, said: "The hardest thing is to create a brand. If you were reliant on one logo or product, I would be sweating but we are not. The product is selling across the categories. We have truly become a strong brand." Shares in Supergroup, which floated at 500p last year, rose by 44p on Friday to close at £16.30p.

Start your day with The Independent, sign up for daily news emails
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Mortgage Administration Team Leader

Negotiable: Recruitment Genius: This company prides itself on its ability to p...

Recruitment Genius: Mortgage Advisor

Negotiable: Recruitment Genius: This company prides itself on its ability to p...

Ashdown Group: Solvency II Project Manager - 10 month contract - £800 p/d

£800 per day: Ashdown Group: A highly successful, global financial services co...

SThree: Trainee Recruitment Consulant

£20000 - £25000 per annum + competitive: SThree: SThree are a global FTSE 250...

Day In a Page

A Very British Coup, part two: New novel in pipeline as Jeremy Corbyn's rise inspires sequel

A Very British Coup, part two

New novel in pipeline as Jeremy Corbyn's rise inspires sequel
Philae lander data show comets could have brought 'building blocks of life' to Earth

Philae lander data show comets could have brought 'building blocks of life' to Earth

Icy dust layer holds organic compounds similar to those found in living organisms
What turns someone into a conspiracy theorist? Study to look at why some are more 'receptive' to such theories

What turns someone into a conspiracy theorist?

Study to look at why some are more 'receptive' to such theories
Chinese web dissenters using coded language to dodge censorship filters and vent frustration at government

Are you a 50-center?

Decoding the Chinese web dissenters
The Beatles film Help, released 50 years ago, signalled the birth of the 'metrosexual' man

Help signalled birth of 'metrosexual' man

The Beatles' moptop haircuts and dandified fashion introduced a new style for the modern Englishman, says Martin King
Hollywood's new diet: Has LA stolen New York's crown as the ultimate foodie trend-setter?

Hollywood's new diet trends

Has LA stolen New York's crown as the ultimate foodie trend-setter?
6 best recipe files

6 best recipe files

Get organised like a Bake Off champion and put all your show-stopping recipes in one place
Ashes 2015: Steven Finn goes from being unselectable to simply unplayable

Finn goes from being unselectable to simply unplayable

Middlesex bowler claims Ashes hat-trick of Clarke, Voges and Marsh
Mullah Omar, creator of the Taliban, is dead... for the fourth time

Mullah Omar, creator of the Taliban, is dead... again

I was once told that intelligence services declare their enemies dead to provoke them into popping up their heads and revealing their location, says Robert Fisk
Margaret Attwood on climate change: 'Time is running out for our fragile, Goldilocks planet'

Margaret Atwood on climate change

The author looks back on what she wrote about oil in 2009, and reflects on how the conversation has changed in a mere six years
New Dr Seuss manuscript discovered: What Pet Should I Get? goes on sale this week

New Dr Seuss manuscript discovered

What Pet Should I Get? goes on sale this week
Oculus Rift and the lonely cartoon hedgehog who could become the first ever virtual reality movie star

The cartoon hedgehog leading the way into a whole new reality

Virtual reality is the 'next chapter' of entertainment. Tim Walker gives it a try
Ants have unique ability to switch between individual and collective action, says study

Secrets of ants' teamwork revealed

The insects have an almost unique ability to switch between individual and collective action
Donovan interview: The singer is releasing a greatest hits album to mark his 50th year in folk

Donovan marks his 50th year in folk

The singer tells Nick Duerden about receiving death threats, why the world is 'mentally ill', and how he can write a song about anything, from ecology to crumpets
Let's Race simulator: Ultra-realistic technology recreates thrill of the Formula One circuit

Simulator recreates thrill of F1 circuit

Rory Buckeridge gets behind the wheel and explains how it works