Supermarkets sign special-offer code
Eight leading supermarkets have signed up to a set of principles to ensure that shoppers are not misled by claims on special offers.
The Office of Fair Trading launched a inquiry in February to examine concerns that people were confused by the way prices are displayed in the £163.2bn grocery industry.
Tesco, Morrisons, Sainsbury's, Marks & Spencer, Co-op, Lidl, Aldi and Waitrose agreed to adopt the OFT's voluntary code – which is not legally binding – but Asda, the second-biggest operator, refused to sign up.
The new code covers claims such as "was £3, now £2" and "half-price". It states that prices should be presented as discounts for the same or less time as a product was initially sold at the higher price. But retail experts doubt whether the guidelines will make much difference in an industry that has always blitzed consumers with promotions.
Bryan Roberts, of Kantar Retail, said: "Even with a new voluntary code and greater regulation, it will still be confusing to ascertain what value for money looks like and what is a bargain and what is not. Most shoppers will still need a calculator to work their way around a store."
- 1 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 2 Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
- 3 Amal Clooney gives excellent answer to fashion question at European Court of Human Rights
- 4 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 5 Isis publicly behead man in Syrian town square for 'insulting Allah' as he screams for help
Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
Amal Clooney gives excellent answer to fashion question at European Court of Human Rights
Sir David Attenborough interview: The one question about life that still baffles him
Isis publicly behead man in Syrian town square for 'insulting Allah' as he screams for help
One spelling error costs Companies House up to £9 million after being sued for ruining business
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
9 reasons Greece's experiment with the radical left is doomed to failure
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
iJobs Money & Business
£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...
£25000 - £35000 per annum: Recruitment Genius: A Technical Report Writer is re...
Competitive salary & benefits!: MBDA UK Ltd: MBDA UK LTD Indirect Procurement...
£16500 - £16640 per annum: Recruitment Genius: This fast growing Finance compa...