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Swedish start-up company criticised for reportedly advertising dwarf-throwing

The company has reportedly removed dwarf-tossing as a service on its website

Louis Dore
Tuesday 09 June 2015 16:00 BST
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A Swedish start-up company that hires out people with dwarfism and restricted growth for events has reportedly removed dwarf-tossing as a service from its website.

The website, created last week, advertises people with dwarfism to work and entertain at corporate and private events.

“We cater for everything from nightclubs to bachelor parties. No requests are ever the same,” the company’s founder Johannes Eriksson, 28, told The Local.

“Last weekend we had a request for some of our employees to kidnap a guy at a bachelor party.”

Services offered include “dwarf-boxing” and bartending, both priced at 4,000 kronor and bodyguards priced at 5,000 kronor. Clients are also invited to come up with their “own crazy idea” for 1,000 kronor per hour.

Mr Eriksson said he was inspired to create the website after meeting Arash Ayatinejad, himself a dwarf, who used to work for a similar company in Denmark, at a bachelorette party.

“He said he was terrible at internet marketing and I offered to help him. After doing some key word research I found that there were lots of people searching for it online and I couldn’t find a single agency in Sweden.”

“I don’t think I need to respond in any other way than that I am a liberal man and I think that everyone should be able to do what they want with their own body.”

Since the site launched its owners have received several requests. Employees of the firm have worked with high-profile clients such as Spotify and HBO Nordic.

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