Tally ho as Spitfire beer gets boost
Friday 08 March 2013
The Kent brewer Shepherd Neame has scrambled the comedians Armstrong and Miller in their fighter pilot roles to promote its best-selling Spitfire Ale in an ad campaign this summer.
The move comes after the brewer said it wants to increase exports of several of its beers, including Spitfire, Bishops Finger and the organic Whitstable Bay.
Shepherd Neame, which has 350 pubs, reported sales rose 2.6 per cent in the six months to the end of December with a particularly strong Christmas period. But its chairman Miles Templeman said that on top of the poor weather during the summer "the much-anticipated boost to tourism from the Olympics did not materialise".
Operating profits were flat at £6.7m and pre-tax profits slipped from £4.8m to £4.5m as the company continued to invest in its pubs. The dividend rises from 4.9p to 5p.
- 1 Is Gideon Levy the most hated man in Israel or just the most heroic?
- 2 Students offered grants if they tweet pro-Israeli propaganda
- 3 Exclusive: Cameron’s Big Society in tatters as charity watchdog launches investigation into claims of Government funding misuse
- 4 Satellite full of sexually experimental geckos adrift in space, Russia loses control of mission
MH17 crash: Investigators discover more human remains and 'huge section of plane'
Susan Sarandon on David Bowie romance: 'He's worth idolising'
Students offered grants if they tweet pro-Israeli propaganda
A day in the life of Vladimir Putin: The dictator in his labyrinth
Exclusive: Cameron’s Big Society in tatters as charity watchdog launches investigation into claims of Government funding misuse
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
Arizona execution lasts two hours as killer Joseph Wood left 'snorting and gasping' for air
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
Malaysia Airlines MH17 crash: victims’ bodies bundled in black bags and loaded onto trains
John Barrowman praised for Commonwealth Games opening ceremony gay kiss
iJobs Money & Business
£600 - £650 per day: Orgtel: Conduct Risk Liaison Manager - Banking - London -...
£18000 - £23000 per annum + Comission: SThree: SThree, International Recruitme...
£280 - £300 per day + competitive: Orgtel: Test Analyst, Edinburgh, Credit Ris...
£20000 - £25000 per annum + OTE £40,000: SThree: SThree Group have been well e...