Tally ho as Spitfire beer gets boost
Friday 08 March 2013
The Kent brewer Shepherd Neame has scrambled the comedians Armstrong and Miller in their fighter pilot roles to promote its best-selling Spitfire Ale in an ad campaign this summer.
The move comes after the brewer said it wants to increase exports of several of its beers, including Spitfire, Bishops Finger and the organic Whitstable Bay.
Shepherd Neame, which has 350 pubs, reported sales rose 2.6 per cent in the six months to the end of December with a particularly strong Christmas period. But its chairman Miles Templeman said that on top of the poor weather during the summer "the much-anticipated boost to tourism from the Olympics did not materialise".
Operating profits were flat at £6.7m and pre-tax profits slipped from £4.8m to £4.5m as the company continued to invest in its pubs. The dividend rises from 4.9p to 5p.
- 1 Germanwings crash: Police make 'significant discovery' at home of co-pilot Andreas Lubitz
- 3 Zayn Malik already working on solo material, just days after quitting One Direction
- 4 The West has it totally wrong on Lee Kuan Yew
- 5 #FreeTheNipple: Women in Iceland bare breasts in solidarity with trolled student
Nigel Farage brands LGBT activists 'filth' and 'scum' and accuses them of scaring away his children after they invade his local pub
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Russia threatens Denmark with nuclear weapons if it tries to join Nato defence shield
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Germanwings plane crash live: Andreas Guenter Lubitz intentionally crashed flight 9525 into the Alps in act of mass murder and suicide – latest
iJobs Money & Business
Negotiable: Recruitment Genius: To provide a prompt, friendly and efficient se...
Negotiable: Recruitment Genius: You will be the first point of contact for all...
£18000 - £24000 per annum + benefits: Ashdown Group: HR, Payroll & Benefits Of...
£35000 - £38000 per annum + benefits : Ashdown Group: A highly successful, int...