Tata stamps its name on Corus

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The Independent Online

Corus Steel is finally taking on the name of its Indian parent company, more than three years after Tata Steel took over the Anglo-Dutch company.

Although the shift from Corus – the name given to British Steel after its merger with Holland's Hoogovens in 1999 – is purely cosmetic, it signals the end of an era for the UK steel industry.

The company said yesterday that the rebranding would be a gradual process, and that the Tata Steel name and logo will ultimately replace Corus on everything from products to documents to factories.

"This is the right time to enter a new era under the Tata Steel name, now that we have successfully returned the company to profit following the global financial crisis," Kirby Adams, the outgoing Corus chief executive said.