That takes the pip! Apple brand forces name change at cider store
People calling with an iPod problem were told to have a nice cider to get over it
Thursday 14 February 2013
A cider store owner has been forced to change the name of his business - after The Apple Shop was inundated by callers asking for phone and computer repairs.
Geoff Fisher has sold cider and juice from the shop at Wroxham Barns in Norfolk since 1993.
But since the opening of the Apple Store in Norwich four years ago he has received an increasing number of calls from iPhone and iPad owners.
He said: "People would call up and say they had a problem with their iPod and I told them to chuck it away and have a nice cider to get over it."
His number is next to the Apple Store in the phone book and, because it has a local prefix, he believes customers prefer to ring him rather than the technology giant.
He estimates that he receives up to 24 calls a week.
In one call, an elderly man contacted him to say he had "been silly and bought his first computer", an Apple Mac, at the age of 87.
Mr Fisher agreed he had been silly and told him: "Give it to your grandchildren".
From Easter, the shop will be renamed The Norfolk Cider Company to coincide with a refurbishment.
- 1 iOS 8 apps and features: eight iPhone settings you need to look at after you install the update
- 2 Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
- 3 'F*ck it, I quit': TV reporter Charlo Greene quits live on air in spectacular fashion
- 4 Scotland could still declare independence – even without referendum, says Alex Salmond
- 5 Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Rihanna 'nude photos' claims emerge on 4Chan as hacking scandal continues
Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
Khorasan: Muhsin al-Fadhli - the man leading a terror group more feared by US officials than Isis
'F*ck it, I quit': TV reporter Charlo Greene quits live on air in spectacular fashion
Alicia Keys leaks nude photo 'to create a kinder and more peaceful world'
Scotland could still declare independence – even without referendum, says Alex Salmond
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Archbishop of Canterbury admits doubts about existence of God
iJobs Money & Business
£20000 - £25000 per annum + OTE £40,000: SThree: SThree are a global FTSE 250 ...
£20000 - £25000 per annum + OTE £40000: SThree: As a Recruitment Consultant, y...
£20000 - £25000 per annum + OTE £40,000: SThree: SThree Group have been well e...
Up to £80000: Saxton Leigh: My client, a large commodities broker, is looking ...