That takes the pip! Apple brand forces name change at cider store
People calling with an iPod problem were told to have a nice cider to get over it
Thursday 14 February 2013
A cider store owner has been forced to change the name of his business - after The Apple Shop was inundated by callers asking for phone and computer repairs.
Geoff Fisher has sold cider and juice from the shop at Wroxham Barns in Norfolk since 1993.
But since the opening of the Apple Store in Norwich four years ago he has received an increasing number of calls from iPhone and iPad owners.
He said: "People would call up and say they had a problem with their iPod and I told them to chuck it away and have a nice cider to get over it."
His number is next to the Apple Store in the phone book and, because it has a local prefix, he believes customers prefer to ring him rather than the technology giant.
He estimates that he receives up to 24 calls a week.
In one call, an elderly man contacted him to say he had "been silly and bought his first computer", an Apple Mac, at the age of 87.
Mr Fisher agreed he had been silly and told him: "Give it to your grandchildren".
From Easter, the shop will be renamed The Norfolk Cider Company to coincide with a refurbishment.
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Shock poll shows voters believe Ukip is to the left of the Tories
New era of cheap oil 'will destroy green revolution'
Ukip founder Alan Sked and Nigel Farage 'begged Enoch Powell to stand as a candidate'
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant
iJobs Money & Business
£32000 - £35000 per annum + benefits: Ashdown Group: Marketing Services Manage...
£Neg. (DOE) + Excellent Benefits: Guru Careers: A Finance Account Manager with...
£40000 - £470000 per annum + bonus: Ashdown Group: Java Developer / J2EE Devel...
£45000 - £55000 per annum + Benefits: Ashdown Group: An exciting opportunity h...