The London Weekly set to revive free paper battle
Tuesday 01 December 2009
Latest in Business News
On Facebook
The London Evening Standard's monopoly on the free commuter newspaper market in the capital will be shortlived – because a rival title is to be launched next year.
Despite the collapse of both London Lite and thelondonpaper in recent months, a company called Global Publishing Group is preparing to launch The London Weekly on 1 February.
Global Publishing – which describes itself as a partnership set up by five private investors last year – has raised about £10.5m to launch the title and plans to distribute 250,000 copies at Underground stations on Fridays and Saturdays.
The company said it will be "the only free newspaper in London covering light entertainment, gossip, politics, health, music and fashion" – which may surprise the readers of the Standard. The London Weekly has already set up offices and its website will go live later this month. It is also looking to get readers to contribute about 30 per cent of the paper's content and to post news and videos on its website.
The news emerged days after the Standard dropped its early edition, published at noon, following the collapse of its two rivals. The 182-year-old newspaper, bought by the Russian tycoon Alexander Lebedev at the start of the year, surprised the market when it announced plans to drop its 50p cover price and go free. It planned to make up the drop in revenues by increasing circulation – and hence the amount it could charge advertisers – from 250,000 copies a day to 600,000.
London Lite, owned by the Daily Mail publisher Associated Newspapers, closed earlier this month. thelondonpaper, which was owned by Rupert Murdoch's News Corporation, announced it would close in August.
A number of weekly magazines, such as Shortlist, TNT and Sport, are also handed out outside Underground stations.
- 1 Lightning kills an entire football team
- 2 Fear for deported Saudi 'ridiculous', says Malaysian home minister
- 3 Eight arrests as Murdoch 'throws staff to the wolves'
- 4 Israel blames Iran for embassy bomb attacks
- 5 Now The Sun tries to call in its favours from Downing Street
- 6 I was born to be a killer. Every night I see the Devil in my dreams
- 7 BBC to issue global apology for documentaries that broke rules
- 1 Kate Allen: It's time for America to put an end to this shameful scandal
- 2 Spotify: 1 million plays, £108 return
- 3 Chemotherapy is 'safe during pregnancy'
- 4 Rhodri Marsden: What we like and what we don't like are often closer than you'd think
- 5 BBC to issue global apology for documentaries that broke rules
- 6 Lightning kills an entire football team
- 7 I was born to be a killer. Every night I see the Devil in my dreams
- 8 Henry does it his way, ending on a high note
- 9 Modern lovers: The 'sexual body warriors' and pioneers transforming 21st-century relationships
- 10 Redknapp hints at same old faces for England
Free trial of new Independent iPad app
Get your daily dose of the best of British journalism, sponsored by American Airlines
Win a three-week coastal jaunt
Spend three weeks exploring every nook and cranny of gorgeous Atlantic Canada.
Amazing restaurant offers
Three glasses of free champagne and a special menu at 46 top London restaurants.
Latest Independent competitions
Win anything from gadgets to five-star holidays on our competitions and offers page.
Commercial thought leaders
Watch the best in the business world give their insights into the world of business.
Career Services
Day In a Page
Apple admits it has a human rights problem
James Lawton: AVB looks all at sea
Procrastination: Not now – I'm busy
Silent revolution at the Baftas
The diva who had – and lost – it all




Comments