Theo Fennell to launch affordable range

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The Independent Online

Theo Fennell, the luxury jeweller, is to launch a range of lower-price jewellery after it posted a reduced loss last year. The retailer, whose jewellery is worn by celebrities including the model Naomi Campbell, is known for selling products up to £250,000 a piece.

But it will launch a more affordable line of silver jewellery priced from £70 to £2,000 in October. For the year to 31 March, Theo Fennell made a reduced loss of just under £350,000, following a loss of £3.34m the previous year.

The jeweller, whose eponymous founder returned last year to drive a turnaround, said its underlying retail sales have soared by 23 per cent in the first 10 weeks of this financial year.