Forget West Country farmhouses, the budget hotel chain Travelodge is launching a 99p cream tea.
Guests at its top holiday spots will receive an extra large scone, a pot of Cornish clotted cream, a choice of strawberry or raspberry jam and a collection of teas.
According to a Travelodge poll of 6,000 adults, 64 per cent of Britons enjoy afternoon tea. Half the respondents associated having an afternoon tea with a UK holiday or short break. One in seven scoffed one when they were feeling 'down in the dumps.'
“Our seaside and tourism locations are booming and we know that these customers want to enjoy our culture’s great traditions including the cream tea," said Guy Parsons, Travelodge UK's managing director.
Nicholas Rodda, managing director of Cornwall's most famous clotted cream company Rodda, said a cream tea was "an affordable way to indulge yourself."