TV companies set to bring 3-D shows to Europe's living rooms within two years
Wednesday 01 July 2009
Viewers across Europe will watch their favourite TV programmes in three dimensions within two years, according to a new report.
Claudio Aspesi, an analyst at Sanford Bernstein, said television manufacturers had picked 3-D as the next product cycle. "The beginnings of broad 3-D TV adoption in Europe could take place as early as 2011," he added. Mr Aspesi said strong supply-side pressures were driving manufacturers to make 3-D capable television, while the content producers – especially film companies – had an incentive to support the technology as it was harder to pirate.
Three-dimensional technology is progressing quickly, and has already been adopted by cinemas and some studios. Almost a fifth of US cinema screens will be 3-D ready by next May, and 17 major Hollywood releases are slated for this year. These include Monsters vs Aliens and My Bloody Valentine 3D, with James Cameron's eagerly awaited Avatar out next year. This will be followed shortly by 3-D in the living room.
BSkyB, which has already trialled 3-D TV, is expected to be a winner from the technology, Mr Aspesi said, adding that free-to-air broadcasters could lose share, "exacerbating their structural decline".
International Women's Day 2014: The shocking statistics that show why it is still so important
Feminist quotes to inspire you on the International Women's Day
Oscar Pistorius trial first week: Never mind a media scrum – murder case becomes bizarre safari following the tracks of a wounded lion
International Women's Day 2014: Mothers and daughters around the world describe hopes and dreams in touching photographs
International Women’s Day: 'When a man gives his opinion, he's a man. When a woman gives her opinion, she's a bitch' - feminist quotes from female icons to inspire you
Apple's Tim Cook: Business isn’t just about making profit
Thousands of young people forced to go without food after benefits wrongly stopped under 'draconian' new sanctions regime
Ukraine crisis: New navy chief 'defects' and surrenders Crimean HQ as Putin claims ultranationalists forced intervention
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
Ukraine crisis: Russia dismisses '3am ultimatum' as 'total nonsense'
If you're horrified by a flame-roasted dog, you should be shocked at a hog roast
- 1 To those who can’t see the point of International Women’s Day: you are the very reason it exists
- 2 International Women's Day 2014: The shocking statistics that show why it is still so important
- 4 Too upsetting? Academy members voted for Oscar-winning 12 Years A Slave 'without watching it'
iJobs Money & Business
£12000 per annum: Inspiring Interns: The company works with Tier 1 FTSE 100 Ba...
£32000 - £36000 per annum + generous benefits: Pro-Recruitment Group: * TAX * ...
£37000 - £40000 per annum + £20000 benefits package: Pro-Recruitment Group: **...
£30000 - £35000 per annum + generous benefits: Pro-Recruitment Group: Mixed Ta...